Net Protections is the pioneer in BNPL services in Japan and the leading company with top market share of BtoC BNPL market(※). Through the unique credit screening system and operations based on our sophisticated technology and proven track record, Net Protections offers BNPL services to make all types of business transactions safe, secured, and smooth.
The number of individual unique users of NP Atobarai based on the matching of duplicative names and phone numbers between April 1, 2021 to March 31, 2022
※General Definition of BNPL ※About Credit Screening：Credit screening is the process to screen retail customers and purchasing companies and provide credit that allows them to use BNPL seivices. Net Protections is obligated to pay for the products to the merchant even if the customer or the purchasing company fail to pay.
Proven Track Record as Japan’s No. 1 BNPL Player
※１) Cumulative number of transactions at the end of each fiscal year, from the launch of all services to the end of March 31, 2023. ※２) Annual GMV of BtoC and BtoB transactions in FY3/2022 (April 1, 2022 to March 31, 2023). ※３) Total merchants of BtoC and BtoB transactions in FY3/2022 (April 1, 2022 to March 31, 2023). ※４) Annual transactions are the aggregate figures of BtoC and BtoB transactions in FY3/2023 (April 1, 2022 to March 31, 2023). ※５) Approximately 1 in 7 people: population of 110.6 million people aged 15 and above (MIC, population statistics, March 1, 2022 estimate) ÷ FY3/2022 Annual Unique Users 15 million. ※６) The number of individual unique users of NP Atobarai (BtoC service) based on the matching of duplicative names and phone numbers during FY2021 (April 1, 2021 to March 31, 2023). ※７) The number of Japanese companies 3.67 million (METI 2022 White Paper on Small and Medium Enterprises) ÷ FY2022 BtoB merchant clients of 570 thousands. ※８) The number of BtoB merchant clients, to whom NP Kakebarai has issued one or more invoices during April 1, 2022 to March 31, 2023. Merchant clients are identified via registered corporate name.
Since we started to offer NP Atobarai in 2002, we have been the leading company of the BNPL market in Japan. Furthermore, we, as a teal organization, have created our own corporate culture and philosophy in which members can act as themselves. With our mission "Create New Standard," we aim to create new standard for both business and organization.