Net Protections, Inc. (headquartered in Chiyoda-ku, Tokyo; CEO: Shin Shibata; “Net Protections”) is pleased to announce that a white labeled*1 version of its cardless BNPL service atone will be available on LivePocket-Ticket-, a ticket sales platform operated by Avex Entertainment Inc. (headquartered in Chiyoda-ku, Tokyo; Representative Director and CEO: Katsumi Kuroiwa; “Avex Entertainment”), as “LivePocket Next Month Payment powered by atone” in November 2022.
*1. White label refers to products or services that are made by one company but rebranded and sold by another. Synonyms include Original Equipment Manufacturing (OEM).
Background of the introduction
LivePocket-Ticket- had already introduced credit card and mobile carrier payments and prepayment at convenience stores as payment options. Prepayment at convenience stores and mobile carrier payments were used to accommodate those users who either did not have or did not want to use credit cards. However, because prepayment at convenience stores and mobile carrier payments result in a significant hassle when refunds must be issued due to event cancellations, and because event organizers using the service wanted same-day ticket sales to be handled more securely, the company was looking into introducing an additional payment best suited for digital ticket sales.
■Expected UX improvements from introducing atone
atone is a BNPL service optimized for smartphones and is highly suited to sales of e-commerce merchandise and digital content. Its features include the following:
① As a BNPL service that does not require credit cards, it helps prevent shopping cart abandonment
② It handles same-day ticket sales smoothly, up to right before the event starts
③ Customers make payments once a month and can select convenience store payment, ATM payment, direct debit, and other payment options according to their preference
All things considered, LivePocket-Ticket- decided to introduce atone and launch full-scale operations starting November.
About atone
atone is a cardless Buy Now Pay Later (BNPL) service well-known for its simplicity and clarity. With its point reward program, atone stores can approach 5.29 million non-credit card users*2 and expect the increase of new customer acquisition, LTV, and repeat purchase rate. atone can be used in various fields such as e-commerce, digital content, and even physical stores. Customers can consolidate their orders into a single invoice in the month and pay in the following month. Also, 0.5% of the purchase is rewarded as NP points and can be used for discounts anytime. For the first-time users, it is possible to pay with atone immediately with a simple sign-up, and users can easily check the usage status and purchase history on the app.
For further information regarding atonehttps://atone.be/
*2. Based on the number of the registered NP members as of March 31, 2022
■About LivePocket -Ticket-
A digital ticket sales platform with more than 4 million users, LivePocket sells more than 3 million tickets annually. It is used for a broad range of both in-person and online events, from live music, festivals, and fan events to stage performances, plays, sports, exhibitions, functions, Collabo Cafe, online lessons, online seminars, and more.
For further information regarding LivePocket -Ticket-:https://t.livepocket.jp/
About Net Protections, Inc.
Net Protections, Inc. is a pioneer of Buy Now Pay Later (BNPL) services in Japan. In 2002, Net Protections launched its first service, NP Atobarai, a BNPL that guarantees risk-free transactions for businesses and provides a deferred payment for customers in Japan for the first time. NP Atobarai is used by numerous enterprises with over 15 million users (※3) and has surpassed 340 million transactions as of March, 2022. In 2011, Net Protections released NP Kakebarai, a BNPL service for BtoB. NP Kakebarai has grown 130% yearly and played a role as the dominant BtoB payment service in Japan. In 2017, Net Protections launched atone, BtoC BNPL service that can be used at not only e-commerce, but also digital content and physical retailers. In 2018, Net Protections released AFTEE, BtoC BNPL service in Taiwan. Net Protections has accumulated transaction data and knowledge since its first service launched, which has enabled it to build a sophisticated credit screening system and solid operation skills. Net Protections always pursues creating a society where everyone can do business safely and easily.
【Company Name】
Net Protections, Inc.
(Net Protections Holdings, Inc. [Code: 7383, the Prime Market of the Tokyo Stock Exchange] Group)
【Representative】
Shin Shibata, CEO
【Website】
https://corp.netprotections.com/en/
【Services】
BtoC e-commerce Buy Now Pay Later (BNPL) service, NP Atobarai
BtoB BNPL service, NP Kakebarai
BtoC BNPL service for on-site services, NP Atobarai air
BtoC cardless BNPL service, atone
BtoC BNPL service in Taiwan, AFTEE
Point reward program, NP Point Club
【Founded】
January, 2000
【Capital】
JPY 100 million
【Head Office】
Sumitomo Fudosan Kojimachi First Building 5th Floor, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo 102-0083, Japan
*3) The number of individual unique users of NP Atobarai based on the matching of duplicative names and phone numbers between April 1, 2021 to March 31, 2022
About LivePocket -Ticket-
A digital ticket sales platform with more than 4 million users, LivePocket sells more than 3 million tickets annually. It is used for a broad range of both in-person and online events, from live music, festivals, and fan events to stage performances, plays, sports, exhibitions, functions, Collabo Cafe, online lessons, online seminars, and more.
