Net Protections, Inc. (headquartered in Chiyoda-ku, Tokyo; CEO: Shin Shibata; “Net Protections”) is pleased to announce that its BNPL service, atone, which is well-known for its simplicity and clarity, has been introduced on the ‘Takara Tomy Mall,’（takaratomymall.jp） the official online store of TOMY COMPANY, LTD (hereinafter “TOMY COMPANY”).
Reason for Implementation
In recent years, the user base of ‘Takara Tomy Mall’ has expanded as the e-commerce market has grown. The number of young people and the number of visits from smartphones are increasing, so the company was looking into introducing a user-friendly payment system matching the shopping style of such users.
Reasons for choosing atone
① Track record and credibility
TOMY COMPANY had already introduced NP Atobarai and was pleased with the high level of Net Protections’ credit screenings, which are supported by a tremendous volume of accumulated data, and its credibility as a pioneer of BNPL services in Japan.
②User-friendly UI featuring smartphone-first design
atone is a payment optimized for smartphones. It features a modal display that allows the user to stay in the same page for payment, and once the user enters their basic information for the first time, they can make subsequent payments simply by entering their ID (phone number) and password.
③The only BNPL service with point program in Japan
Purchases earn points based on the amount spent that can be used as a discount for the next time. This point program can be used to attract users from NP Atobarai, which is an easy initial entry point to atone, which encourages repeat use, to increase the combined effect.
④Payment methods suited to user preferences
Payments can be made all together in the following month. The various options include convenience store payment, LINE Pay, and direct debit, so users can choose the payment method that matches their lifestyle.
TOMY COMPANY introduced the service after determining that these features would increase user experience and convenience for many users, including young people.
About atone
atone is a cardless Buy Now Pay Later (BNPL) service well-known for its simplicity and clarity. With its point reward program, atone stores can approach 5.29 million non-credit card users (※1) and expect the increase of new customer acquisition, LTV, and repeat purchase rate. atone can be used in various fields such as e-commerce, digital content, and even physical stores. Customers can consolidate their orders into a single invoice in the month and pay in the following month. Also, 0.5% of the purchase is rewarded as NP points and can be used for discounts anytime. For the first-time users, it is possible to pay with atone immediately with a simple sign-up, and users can easily check the usage status and purchase history on the app.
For further information regarding atone(Japanese only)：https://atone.be/
※1) Based on the number of the registered NP members as of March 31, 2022
About NP Atobarai
NP Atobarai is a Buy Now Pay Later (BNPL) service for BtoC e-commerce. As the first BNPL service in Japan, it has become the most used and trusted BNPL service in Japan. It yearly processes transactions over JPY 374.5 billion with more than 15 million unique users (※2). NP Atobarai provides a simple and easy-to-use BNPL service, and no credit card information is required. One out of every 7 people in Japan reported that they have paid with NP Atobarai (※3). Customers find NP Atobarai easy and safe to use, especially with their first-time visiting online retailers because they can pay with confidence after the arrival of the order. Also, for NP Atobarai stores, merchants can satisfy their demand for BNPL that takes up 20% of online shopping (※4) and expect sales increase while preventing risks.
For further information regarding NP Atobarai: https://www.netprotections.com (Japanese Only)
*2）The number of individual unique users of NP Atobarai based on the matching of duplicative names and phone numbers during FY2021 (April 1, 2021 to March 31, 2022)
*3）Based on “Preliminary Counts of Population of Japan” by Statistics Bureau of Japan (As of April 1, 2021) which estimated the number of individuals aged 15 years and older amounted to 110.5 million people in Japan and the number of NP Atobarai's annual unique users (15.3 million)
*4）Source: company research
About ‘Takara Tomy Mall’
‘Takara Tomy Mall’ is the official online store of TOMY COMPANY. It sells Tomy toys and hobby products such as Tomica, Plarail, Licca, and Transformers. It also offers pre-orders for new products and carries many limited-edition products only available on the official online store.
’Takara Tomy Mall’：takaratomymall.jp/shop/(Japanese only)
About Net Protections, Inc.
Net Protections, Inc. is a pioneer of Buy Now Pay Later (BNPL) services in Japan. In 2002, Net Protections launched its first service, NP Atobarai, a BNPL that guarantees risk-free transactions for businesses and provides a deferred payment for customers in Japan for the first time. NP Atobarai is used by numerous enterprises with over 15 million users (※5) and has surpassed 340 million transactions as of March, 2022. In 2011, Net Protections released NP Kakebarai, a BNPL service for BtoB. NP Kakebarai has grown 130% yearly and played a role as the dominant BtoB payment service in Japan. In 2017, Net Protections launched atone, BtoC BNPL service that can be used at not only e-commerce, but also digital content and physical retailers. In 2018, Net Protections released AFTEE, BtoC BNPL service in Taiwan. Net Protections has accumulated transaction data and knowledge since its first service launched, which has enabled it to build a sophisticated credit screening system and solid operation skills. Net Protections always pursues creating a society where everyone can do business safely and easily.
【Company Name】
Net Protections, Inc.
(Net Protections Holdings, Inc.[Code: 7383, Prime Market of Tokyo Stock Exchange] Group)
【Representative】
Shin Shibata, CEO
【Website】
https://corp.netprotections.com/en/
【Services】
BtoC e-commerce Buy Now Pay Later (BNPL) service, NP Atobarai
BtoB BNPL Service, NP Kakebarai
BtoC BNPL service for on-site services, NP Atobarai air
BtoC cardless BNPL service, atone
BtoC BNPL Service in Taiwan, AFTEE
Point reward program, NP Point Club
【Founded】
January, 2000
【Capital】
JPY 100 million
【Head Office】
SUMITOMO FUDOSAN KOJIMACHI FIRST BUILDING 5F, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo 102-0083 Japan
※4) The number of individual unique users of NP Atobarai based on the matching of duplicative names and phone numbers between April 1, 2021 to March 31, 2022
