Net Protections Inc. (headquartered in Chiyoda-ku, Tokyo; CEO: Shin Shibata; “Net Protections”) is pleased to announce the introduction of our Buy Now Pay Later (BNPL) service, atone (“Pay Later Per Purchase”), on Qoo10, an online marketplace operated by eBay Japan G.K. (Headquarters: Minato-ku, Tokyo; CEO: Jaehyun Koo). In celebration we will also launch a special promo campaign.
Reason for Implementation
Qoo10 is an online marketplace l that offers a wide selection of 1.2 billion products, including cosmetics, apparel, and food, with its gross merchandise volume reaching new record highs each year. Since 2019, Qoo10 has been utilizing the BNPL service atone, which is particularly popular among female users in their 20s-30s. In order to further enhance its payment experience, Qoo10 introduced atone Pay in 10 days. This service offers an immediate usability without membership registration, which allows easier and smoother payment experience for first-time users. By utilizing both atone Pay in 10 days, andatone Next-month payment, which allows users to accumulate reward points for savings, Qoo10 can effectively drive both repeat customer retention and customer acquisition. These benefits were highly evaluated, leading to the decision to introduce the service.
Comment from Mizuki Okabayashi
Mizuki Okabayashi; Strategy Marketing Division / Alliance Marketing Team Leader of eBay Japan G.K.
Qoo10 and atone share a similar user base and since many customers who do not possess or prefer not to use credit cards can shop on Qoo10 by using atone,we have seen a lot of customers take advantage of this option.l. With the introduction of atone Pay in 10 days, customers can now choose a payment method that best suits their lifestyle, earning reward points through atone Pay in 10 days to enhance their shopping experience. We hope that more customers will continue to enjoy a more convenient shopping experience on Qoo10 by using atone.
"atone Pay in 10 days" commemorative campaign!
■10% Cashback Campaign with atone Pay in 10 days
[Date]
October 24, 2024 (Thr) ~ Nov 8, 2024 (Fri)
[Details]
Get 10% cashback when you use atone Pay in 10 days on Qoo10.
About atone
atone is a BNPL service for both online and in-store purchases. Users can make purchases immediately and pay for them later without registering a bank account, credit card, or adding funds. On the other hand, atone merchants can prevent cart abandonment which customers leave the site without completing their purchase. In offline stores, atone can contribute to cashless without losing customers who own credit cards but do not use them. The reward points program makes new acquisition and repeat purchases much easier.
For more information about atone: https://atone.be/
About Qoo10
Qoo10 is an online marketplace operated by eBay Japan G.K. for the Japanese domestic market. It offers a wide range of products, including fashion, beauty, sports, electronics, mobile, daily necessities, home goods, food, baby products, entertainment, books, and e-tickets.
About Net Protections, Inc.
Company Name: Net Protections, Inc.
(Net Protections Holdings, Inc. [Code: 7383, the Prime Market of the Tokyo Stock Exchange] Group)
Representative: Shin Shibata, CEO
Website :https://corp.netprotections.com/
Business Description: Provision of Buy Now Pay Later (BNPL) services
Founded: January 2000
Capital: JPY 100 million
Head Office: Sumitomo Fudosan Kojimachi First Building 5th Floor, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo 102-0083, Japan
About eBay Japan G.K.
Company Name: eBay Japan G.K.
Representative: Jaehyun Koo, CEO
Website: https://www.qoo10.jp/
Business Description: Operation of the comprehensive internet shopping mall "Qoo10"
Founded: May 2010
Head Office: Shibaura Crystal Shinagawa 9F, 1-6-41 Konan, Minato-ku, Tokyo 108-0075, Japan
Direct any inquiries regarding this release to:
Net Protections PR
Email: pr@netprotections.co.jp
