Net Protections, Inc. (headquartered in Chiyoda-ku, Tokyo; CEO: Shin Shibata; "Net Protections") has deployed a strategy of investing in partner companies to expand the scale of its business. To kick off the initiative, Net Protections has invested in a third party allotment of new shares by SUPER STUDIO, Inc. (headquartered in Meguro-ku, Tokyo; CEO: Kohsuke Hayashi; "SUPER STUDIO").

Objectives of the Investment

Net Protections launched NP Atobarai, the first risk-free guaranteed Buy Now Pay Later (BNPL) service in Japan, and has ever since supported domestic businesses, mainly in the area of e-commerce, in terms of their payment operations. In order to support the further growth of its member stores, Net Protections has been searching for an initiative that would support the inherent growth of partners beyond payments.

Net Protections has collaborated with many partners to date, the capital investment in its partner companies for more versatile enhancement of its value, allows the company to provide even greater support.

As the first step, Net Protections has invested in a third party allotment of new shares issued by SUPER STUDIO, a DtoC total solutions company that provides the e-commerce mission critical system, ecforce, and operates under the mission of maximizing the customer experience for all people involved in services and products.

Starting with this initiative, Net Protections will promote capital investment with partners in various industries, including online shopping cart providers, and maximize the value delivered to member stores and users.

Comments from Shin Shibata, CEO of Net Protections

We have collaborated with various partners to achieve business growth for our member stores in the e-commerce market so far. Starting with this initiative, we hope to build stronger relationships with online shopping cart providers and many other partner companies, and contribute to the development and growth of the industry.

About Net Protections, Inc.

Net Protections, Inc. is a pioneer company in Buy Now Pay Later (BNPL) services in Japan and is leading the market with the largest market share (※1). In 2002, Net Protections launched its first service, NP Atobarai, a BNPL that guarantees risk-free transactions for businesses and provides a deferred payment for customers in Japan for the first time. In FY2020, NP Atobarai’s annual transaction volume has hit the growth rate of 116% compared to the previous fiscal year. NP Atobarai is used by numerous enterprises with over 15.8 million unique users in Japan (※2) and has processed more than 280 million transactions to date. In 2011, Net Protections released NP Kakebarai, a BNPL service for BtoB. NP Kakebarai has grown 127% yearly and played a role as the dominant BtoB payment service in Japan. In 2017, Net Protections launched atone, BtoC BNPL service with membership benefits that offers better shopping experience. In 2018, Net Protections released AFTEE, BtoC BNPL service in Taiwan. Net Protections has accumulated transaction data and knowledge since its first service launched, which has enabled it to build a sophisticated credit screening system and solid operation skills. Net Protections always pursues creating a society where everyone can do business safely and easily.

【Company Name】
Net Protections, Inc.
(Net Protections Holdings, Inc. [Code: 7383, Prime Market of Tokyo Stock Exchange] Group)
【President & CEO】
 Shin Shibata
BtoC e-commerce Buy Now Pay Later (BNPL) service, NP Atobarai
BtoB BNPL service, NP Kakebarai
BtoC BNPL service, NP Atobarai air for individual day-to-day operations
BtoC BNPL service with membership benefits, atone
BtoC BNPL service in Taiwan, AFTEE
Point reward program, NP Point Club
January, 2000
JPY 100 million
SUMITOMO FUDOSAN KOJIMACHI FIRST BUILDING 5F, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo 102-0083 Japan

※1) Calculated based on the estimated size of BNPL market in Japan of JPY 882 billion in FY2020 and the aggregate of GMV of NP Atobarai and atone in FY2020 of JPY 360 billion. The estimated size of BNPL market in Japan is provided from Yano Research Institute “Online Payment/Settlement Service Providers 2021”
※2) The number of individual unique users of NP Atobarai based on the matching of duplicative names and phone numbers during FY2020 (April 1, 2020 to March 31, 2021).


Direct any inquiries from media regarding this release to:

Related News