Net Protections, Inc. (headquartered in Chiyoda-ku, Tokyo; CEO: Shin Shibata; "Net Protections"), is adding a electronic barcode billing function to its core service NP Atobarai, which has the leading market share in Japan for Buy Now Pay Later (BNPL) services. It is the first time in Japan to offer an electronic barcode billing function that does not require downloading an application or user registration. The official release is September 1, 2022.
Background and Significance
Convenience stores are now recognized by consumers as a payment location on par with banks and post offices, but due to the recent labor shortage and rising labor costs, convenience stores have aligned themselves to raise their collection fees this fall. This will be a significant cost increase for e-commerce and mail-order businesses that have adopted convenience store BNPL services.
Net Protections, as the leading company in BNPL services, aims to provide payment services that can consistently adapt to social conditions and market needs. Adding the electronic barcode billing function in NP Atobarai is a new feature that will reduce the burden of increased costs and other expenses for e-commerce and mail-order businesses and improve buyer convenience.
About the Electronic Barcode Billing Function
Customers will receive an email with an electronic barcode delivered to their smartphone or other devices instead of a paper invoice. Customers can simply show the electronic barcode at the convenience store checkout to make the payment.
With this new function, e-commerce and mail-order businesses can save the invoice fee by approximately 25% (JPY 55) compared to paper invoices. Stores that will introduce NP Atobarai can choose between paper invoices and electronic barcodes. Member stores using NP Atobarai do not need any additional development or to pay any option fees.
＜Benefits for businesses＞
１．「Reduce costs」
Available at a lower cost than paper invoices, which can reduce costs.
２．「 Enhance utility」
Electronic barcodes improve usability and contribute to further improvement of CVR and LTV.
３．「Contribute to environmental conservation」
Paperless contributes to environmental conservation as set forth in the SDGs.
＜Benefits for buyers＞
１．「Arrives quickly」
Electronic barcode arrives immediately via email after products arrive; no need to wait for an invoice by standard mail.
２．「Can pay anytime」
Pay at convenience stores anytime with a smartphone. Customers will be free from the hassle for carrying around invoices.
３．「Reduced risk of losing invoices」
Receiving the barcode required for payment via email reduces the risk of forgetting or late payments due to losing the invoice.
To use NP Atobarai’s electronic barcode billing function, the e-commerce and mail-order businesses need to obtain the customer’s email address.
【Contact for Business Inquiries】https://www.netprotections.com/form/inquiry/
About NP Atobarai
NP Atobarai is a Buy Now Pay Later (BNPL) service for BtoC e-commerce. As the first BNPL service in Japan, it has become the most used and trusted BNPL service in Japan. It yearly processes transactions over JPY 374.5 billion with more than 15 million unique users (*1). NP Atobarai provides a simple & easy-to-use BNPL service, and no credit card informaton is required. 1 out of 7 Japanese reported that they have paid with NP Atobarai (*2). Customers find NP Atobarai easy and safe to use, especially with their first-time visiting online retailers because they can pay with confidence after the arrival of the order. Also, for NP Atobarai stores, merchants can satisfy demand for BNPL that takes up 20% of online shopping (*3) and expect sales increase while preventing risks.
For further information regarding NP Atobarai: https://www.netprotections.com (Japanese Only)
※1) The number of individual unique users of NP Atobarai based on the matching of duplicative names and phone numbers during FY2021 (April 1, 2021 to March 31, 2022)
※2) Based on “Preliminary Counts of Population of Japan” by Statistics Bureau of Japan (As of April 1, 2021) which estimated the number of individuals aged 15 years and older amounted to 110.5 million people in Japan and the number of NP Atobarai's annual unique users (15.3 million)
※3) Source: company research
About Net Protections, Inc.
当社は国内BNPL決済サービスのパイオニアです。2002年より、日本で初めて未回収リスク保証型の後払い決済サービス「NP後払い」の提供を開始し、2022年３月までに年間ユニークユーザー数（※5）が1,500万人超に達し、累計取引件数が3.4億件を突破するまでに至りました。2011年より、同サービスにより培った独自の与信ノウハウとオペレーション力を企業間取引向けに展開した「NP掛け払い」の本格販売を開始し、2021年度の年間流通金額では前年比約30%の成長率で伸長しています。2017年には、EC物販だけでなくデジタルコンテンツ・実店舗など様々な業種で導入可能な後払い決済「atone（アトネ）」の提供を開始しました。さらに2018年には、台湾においてもスマホ後払い決済サービス「AFTEE（アフティー）」をリリースしました。当社はこれらの事業運営によって高い技術と豊富な実績に基づいた与信とオペレーションが構築されており、決済サービスを通じて誰もが安心かつスムーズに商取引できる社会の実現を目指しています。また組織運営においてはティール組織を採用しており、主業務とは別に想いのある業務に20%の時間を割く「ワーキンググループ」制度や充実した福利厚生制度「ココット」、全面的なリモートワーク制度を導入しており、2018年にはマネージャー職を廃止した新人事制度「Natura」の導入など、独自の仕組みを有しています。今後も事業のみならず、組織においても「つぎのアタリマエ」を目指し、模索していきます。
【商号】
株式会社ネットプロテクションズ
（株式会社ネットプロテクションズホールディングス(東証プライム、証券コード7383)グループ）
【代表者】
代表取締役社長 柴田 紳
【URL】
https://corp.netprotections.com/
【事業内容】
後払い決済サービス「NP後払い」の運営
企業間決済サービス「NP掛け払い」の運営
訪問サービス向け後払い決済サービス「NP後払いair」の運営
新しいカードレス決済「atone（アトネ）」の運営
台湾 スマホ後払い決済「AFTEE（アフティー）」の運営
ポイントプログラムの運営
【創業】
2000年1月
【資本金】
1億円
【所在地】
〒102-0083 東京都千代田区麹町4丁目2-6 住友不動産麹町ファーストビル5階
※4) The number of individual unique users of NP Atobarai based on the matching of duplicative names and phone numbers between April 1, 2021 to March 31, 2022
Direct any inquiries regarding this release to:
Net Protections PR
Email: pr@netprotections.co.jp
