Yahoo Japan Corporation (headquartered in Chiyoda-ku, Tokyo; President and Representative Director, CEO: Takao Ozawa; “Yahoo!”), which offers the NP Atobarai of Net Protections, Inc. (headquartered in Chiyoda-ku, Tokyo; CEO: Shin Shibata; “Net Protections”) under a white label agreement, launched provision of electronic barcode billing function in its “Yukkuri barai” BNPL service on Yahoo! Shopping on September 1, 2022.
About the function
In lieu of a paper invoice, customers receive an e-mail containing a URL that allows them to access a barcode on their smartphone or other devices. Customers can then present that barcode at a convenience store register to make the payment.
Background behind introduction to Yahoo! Shopping
The new BNPL service “Yukkuri barai” which allows customers to pay for products two months after placing the order was launched on Yahoo! Shopping in July 2021.*1 Yahoo! introduced electronic barcode billing to “Yukkuri barai” after considering the lifestyles of its customers and determining that it would lead to a further improvement to the user experience (UX). Because the function allows customers to receive an e-mail in lieu of a paper bill, they do not have to carry a paper bill with them, and this also helps prevent misplacement of the bill and late or forgotten payments arising as a result.
*1: “Yukkuri barai,” which sets the due date for payment at two months after the order date, was launched on Yahoo! Shopping, PayPay Mall, and LOHACO by ASKUL.
https://about.yahoo.co.jp/pr/release/2021/07/14a/
About NP Atobarai
NP Atobarai is a Buy Now Pay Later (BNPL) service for BtoC e-commerce. As the first BNPL service in Japan, it has become the most used and trusted BNPL service in Japan. It yearly processes transactions over JPY 374.5 billion with more than 15 million unique users (*2). NP Atobarai provides a simple & easy-to-use BNPL service, and no credit card information is required. 1 out of 7 Japanese reported that they have paid with NP Atobarai (*3). Customers find NP Atobarai easy and safe to use, especially with their first-time visiting online retailers because they can pay with confidence after the arrival of the order. Also, for NP Atobarai stores, merchants can satisfy demand for BNPL that takes up 20% of online shopping (*4) and expect sales increase while preventing risks.
For further information regarding NP Atobarai: https://www.netprotections.com (Japanese Only)
*2: The number of individual unique users of NP Atobarai based on the matching of duplicative names and phone numbers during FY2021 (April 1, 2021 to March 31, 2022)
*3: Based on “Preliminary Counts of Population of Japan” by Statistics Bureau of Japan (As of April 1, 2021) which estimated the number of individuals aged 15 years and older amounted to 110.5 million people in Japan and the number of NP Atobarai's annual unique users (15.3 million)
*4: Source: company research
About Net Protections, Inc.
Net Protections, Inc. is a pioneer of Buy Now Pay Later (BNPL) services in Japan. In 2002, Net Protections launched its first service, NP Atobarai, a BNPL that guarantees risk-free transactions for businesses and provides a deferred payment for customers in Japan for the first time. NP Atobarai is used by numerous enterprises with over 15 million users (※5) and has surpassed 340 million transactions as of March, 2022. In 2011, Net Protections released NP Kakebarai, a BNPL service for BtoB. NP Kakebarai has grown 130% yearly and played a role as the dominant BtoB payment service in Japan. In 2017, Net Protections launched atone, BtoC BNPL service that can be used at not only e-commerce, but also digital content and physical retailers. In 2018, Net Protections released AFTEE, BtoC BNPL service in Taiwan. Net Protections has accumulated transaction data and knowledge since its first service launched, which has enabled it to build a sophisticated credit screening system and solid operation skills. Net Protections always pursues creating a society where everyone can do business safely and easily.
【商号】
株式会社ネットプロテクションズ
（株式会社ネットプロテクションズホールディングス(東証プライム、証券コード7383)グループ）
【代表者】
代表取締役社長 柴田 紳
【URL】
https://corp.netprotections.com/
【事業内容】
後払い決済サービス「NP後払い」の運営
企業間決済サービス「NP掛け払い」の運営
訪問サービス向け後払い決済サービス「NP後払いair」の運営
新しいカードレス決済「atone（アトネ）」の運営
台湾 スマホ後払い決済「AFTEE（アフティー）」の運営
ポイントプログラムの運営
【創業】
2000年1月
【資本金】
1億円
【所在地】
〒102-0083 東京都千代田区麹町4丁目2-6 住友不動産麹町ファーストビル5階
※5）The number of individual unique users of NP Atobarai based on the matching of duplicative names and phone numbers between April 1, 2021 to March 31, 2022
About Yahoo Japan Corporation
【Yahoo! JAPAN】http://www.yahoo.co.jp/
Yahoo Japan Corporation, a subsidiary of Z Holdings Corporation (TSE Prime Section; code: 4689), operates Yahoo! JAPAN, one of the largest general information sites in Japan. Launched on April 1, 1996, it offers more than 100 services, including e-commerce, search, and news.
【Company name】
Yahoo Japan Corporation
【Representative】
Takao Ozawa, President and Representative Director, CEO
【Website】
https://about.yahoo.co.jp/
【Businesses】
e-Commerce business
Members Services business
Internet Advertising business and Other businesses
【Founded】
January 1996
【Capital】
199.25 billion yen (as of June 30, 2020)
【Head Office】
Kioi Tower, 1-3 Kioicho, Chiyoda-ku, Tokyo 102-8282, Japan
Contact
Net Protections PR
Email: pr@netprotections.co.jp
「Yahoo!ショッピング」「PayPayモール」「LOHACO by ASKUL」に関するお問い合わせ
Yahoo!ショッピングヘルプ：
https://support.yahoo-net.jp/PccShopping/s/article/H000013578
