Net Protections, Inc. (headquartered in Chiyoda-ku, Tokyo; CEO: Shin Shibata; “Net Protections”) announces that the eltexDC system package provided by ELTEX, Inc. (headquartered in Yokohama city, Kanagawa; President: Hisanao Mori; “ELTEX”) to handle ecommerce operations was connected to the Atobarai Common Interface provided by Net Protections on October 24th, and is now fully operational.
What is the Atobarai Common Interface?
The Atobarai Common Interface is a new mechanism for connecting to the NP Atobarai and atone systems offered by Net Protections. In the past, our BNPL services required system development for each service. However, with the Atobarai Common Interface, it is now possible to connect to both NP Atobarai and atone with a single development.
This means that even those business operators and partner companies that had previously given up on simultaneous connection to both services due to the man-hours involved can now work on simultaneous connection to both services more easily.
Moreover, not only does this simplify system connection but it also helps improve the value provided by each service.
Value provided by the Atobarai Common Interface
(1) Improved quality of NP Atobarai service
Connecting to the Atobarai Common Interface makes it possible to use some atone features with NP Atobarai, which results in the benefits below. It also allows continuous support of future functional updates.
(1)-1. Improved accuracy of credit screening and reduced risk of brand damage
With current credit screening, there is some fraudulent use that cannot be identified with only the name, address, and phone number, and there are some declined transactions that could have been approved with additional information. Connecting to the Atobarai Common Interface makes it possible to obtain and authenticate additional information (e.g. IP address and device information) using atone features, thereby improving fraud detection, lowering the risk of brand damage from resale, and improving the approval rate.
(1)-2. Reduced man-hours to address credit screening put on hold and prevention of abandoned shopping carts
With current operations, when a credit screening is put on hold due to an incomplete address or other such detail, the merchant has to check the information with the buyer after the purchase. Connecting to the Atobarai Common Interface makes it possible to use a modal display*1, which allows the buyer to address the missing information while shopping, thereby reducing the number of man-hours required for the merchant to handle such issues and reducing shopping cart abandonment.
*1. A mechanism for displaying a pop-up window on the payment screen to provide a warning message or instruct the user to enter additional information
(1)-3. Reduced number of inquiries related to the reasons for a credit denial
With current operations, it is not possible to immediately provide the buyer with the reason for a credit denial, so there are some cases where the buyer inquires with the merchant. Connecting to the Atobarai Common Interface makes it possible to use a modal display with the instant credit screening, which allows the direct disclosure of the reason for the credit denial to the buyer and directs them to inquire with Net Protections, thereby reducing the man-hours required for the merchant to respond.
(2) Simplified access to 5.2 million strong member base
The Atobarai Common Interface simplifies the introduction of atone. By supporting the membership-based atone service, which grants access to its membership base, in addition to NP Atobarai, which does not require membership, merchants can enjoy the benefits below.
(2)-1. Promote repeat purchases
Use the point program to get first-time customers using NP Atobarai to sign up for atone and incentivize them to come back. If a user registers their bank account with atone, payments can be automated to improve retention rates.
(2)-2. Acquire new customers through referrals
Conduct sales promotions using points or coupons targeting 5.2 million*2 existing NP Atobarai members via atone. Create opportunities to attract new customers from a unique customer segment of those that choose BNPL instead of credit cards.
*2. The number of the registered NP members as of March 31, 2022
Comment from ELTEX
The now standard link between eltexDC and the Atobarai Common Interface means that companies introducing eltexDC in the future will be able to easily use both NP Atobarai and atone services.
Furthermore, because it will be possible to support ongoing updates to NP Atobarai and atone features, we expect it to contribute to reducing the burden of supporting diversifying payment methods and services.
About NP Atobarai
NP Atobarai is a Buy Now Pay Later (BNPL) service for BtoC e-commerce. As the first BNPL service in Japan, it has become the most used and trusted BNPL service in Japan. It yearly processes transactions over JPY 374.6 billion with more than 15 million unique users (*3). NP Atobarai provides a simple & easy-to-use BNPL service, and no credit card information is required. 1 out of 7 Japanese reported that they have paid with NP Atobarai (*4). Customers find NP Atobarai easy and safe to use, especially with their first-time visiting online retailers because they can pay with confidence after the arrival of the order. Also, for NP Atobarai stores, merchants can satisfy demand for BNPL that takes up 20% of online shopping (*5) and expect sales increase while preventing risks.
For further information regarding NP Atobarai: https://www.netprotections.com (Japanese Only)
*3: The number of individual unique users of NP Atobarai based on the matching of duplicative names and phone numbers during FY2021 (April 1, 2021 to March 31, 2022)
*4: Based on “Preliminary Counts of Population of Japan” by Statistics Bureau of Japan (As of April 1, 2021) which estimated the number of individuals aged 15 years and older amounted to 110.5 million people in Japan and the number of NP Atobarai's annual unique users (15.3 million)
*5: Source: company research
About atone
atone is a cardless Buy Now Pay Later (BNPL) service well-known for its simplicity and clarity. With its point reward program, atone stores can approach 5.29 million non-credit card users（※2）and expect the increase of new customer acquisition, LTV, and repeat purchase rate. atone can be used in various fields such as e-commerce, digital content, and even physical stores. Customers can consolidate their orders into a single invoice in the month and pay in the following month. Also, 0.5% of the purchase is rewarded as NP points and can be used for discounts anytime. For the first-time users, it is possible to pay with atone immediately with a simple sign-up, and users can easily check the usage status and purchase history on the app.
For further information regarding atone: https://atone.be/shop (Japanese only)
About eltexDC
eltexDC is one of the few omni-channel packages in Japan that covers the operations and functions required to handle e-commerce and mail order operations , centered on e-commerce front and backoffice functions and e-commerce / mail order acceptance functions (e.g. telephone and order card orders). Since its launch in 2014, it has been adopted by many major and medium-sized e-commerce and mail order business operators in Japan for its ease of use. It offers centralized management of order, inventory, and customer data regardless of sales channel. Allowing quick access to the relevant data, not only does this solution dramatically improve management efficiency, but it also contributes to the growth of business operators through effective use of information for aggressive management, advertising, and promotions.
For further information regarding eltexDC:https://www.eltex.co.jp/service/commerce/
About Net Protections, Inc.
Net Protections, Inc. is a pioneer of Buy Now Pay Later (BNPL) services in Japan. In 2002, Net Protections launched its first service, NP Atobarai, a BNPL that guarantees risk-free transactions for businesses and provides a deferred payment for customers in Japan for the first time. NP Atobarai is used by numerous enterprises with over 15 million users (※6) and has surpassed 340 million transactions as of March, 2022. In 2011, Net Protections released NP Kakebarai, a BNPL service for BtoB. NP Kakebarai has grown 130% yearly and played a role as the dominant BtoB payment service in Japan. In 2017, Net Protections launched atone, BtoC BNPL service that can be used at not only e-commerce, but also digital content and physical retailers. In 2018, Net Protections released AFTEE, BtoC BNPL service in Taiwan. Net Protections has accumulated transaction data and knowledge since its first service launched, which has enabled it to build a sophisticated credit screening system and solid operation skills. Net Protections always pursues creating a society where everyone can do business safely and easily.
【商号】
株式会社ネットプロテクションズ
（株式会社ネットプロテクションズホールディングス(東証プライム、証券コード7383)グループ）
【代表者】
代表取締役社長 柴田 紳
【URL】
https://corp.netprotections.com/
【事業内容】
後払い決済サービス「NP後払い」の運営
企業間決済サービス「NP掛け払い」の運営
訪問サービス向け後払い決済サービス「NP後払いair」の運営
新しいカードレス決済「atone（アトネ）」の運営
台湾 スマホ後払い決済「AFTEE（アフティー）」の運営
ポイントプログラムの運営
【創業】
2000年1月
【資本金】
1億円
【所在地】
〒102-0083 東京都千代田区麹町4丁目2-6 住友不動産麹町ファーストビル5階
※６）2021年４月１日～2022年３月31日における「NP後払い」の利用者のうち、氏名・電話番号の双方が一致する利用者。
Overview of ELTEX, Inc.
【Company Name】
ELTEX, Inc.
【Representative】
Hisanao Mori, President
【Website】
https://www.eltex.co.jp/
【Business Description】
E-commerce / mail order system development and support
Data center operations
Email delivery
【Founded】
December 1985
【Capital】
JPY 100 million
【Head Office】
14F Yokohama Business Park East Tower, 134 Godo-cho, Hodogaya-ku, Yokohama City, Kanagawa
Contacts
Net Protections PR
MAIL : pr@netprotections.co.jp
