Net Protections, Inc. (headquartered in Chiyoda-ku, Tokyo; CEO: Shin Shibata; “Net Protections”) is pleased to announce that it has launched full-scale operations of its BtoC BNPL service, NP Atobarai after linking up with brand experience (BX) platform BOTCHAN, created by wevnal, Inc. (headquartered in Shibuya-ku, Tokyo; CEO: Hirobumi Isoyama; “wevnal”).
Instant credit screening is expected to improve common member store conversion rates
Member stores that have introduced both BOTCHAN and NP Atobarai are expected to increase their conversion rates in the following ways.
1. NP Atobarai’s credit screening will now be completed on BOTCHAN, meaning that it is possible to prevent cart abandonment that was caused by credit NG (denied). In the past, orders placed via BOTCHAN first went directly into the cart and were completed, and then NP Atobarai credit screening was conducted afterwards, causing buyers to leave if credit was denied. In the future, NG (denied) transactions will be directed to a separate payment method on BOTCHAN, and will then be transferred to the cart and confirmed.
2. Even when using a cart not equipped with the NP Atobarai’s instant credit screening, the function can still be used via BOTCHAN. Member stores with instant shipping operations will find NP Atobarai easier to use, and customers can check the credit result immediately at the time of payment, which is expected to improve overall satisfaction.
About NP Atobarai
NP Atobarai is a Buy Now Pay Later (BNPL) service for BtoC e-commerce. As the first BNPL service in Japan, it has become the most used and trusted BNPL service in Japan. It yearly processes transactions over JPY 374.6 billion with more than 15 million unique users (*1). NP Atobarai provides a simple & easy-to-use BNPL service, and no credit card information is required. 1 out of 7 Japanese reported that they have paid with NP Atobarai (*2). Customers find NP Atobarai easy and safe to use, especially with their first-time visiting online retailers because they can pay with confidence after the arrival of the order. Also, for NP Atobarai stores, merchants can satisfy demand for BNPL that takes up 20% of online shopping (*3) and expect sales increase while preventing risks.
For further information regarding NP Atobarai: https://www.netprotections.com (Japanese Only)
*1: The number of individual unique users of NP Atobarai based on the matching of duplicative names and phone numbers during FY2021 (April 1, 2021 to March 31, 2022)
*2: Based on “Preliminary Counts of Population of Japan” by Statistics Bureau of Japan (As of April 1, 2021) which estimated the number of individuals aged 15 years and older amounted to 110.5 million people in Japan and the number of NP Atobarai's annual unique users (15.3 million)
*3: Source: company research
About BOTCHAN
BOTCHAN is a BX platform that focuses on maximizing lifetime value (LTV) for consumers and businesses by enhancing the brand experience. It has been implemented by more than 600 companies, mainly in the DtoC industry. By providing consistent support to enhance brand success at each consumer funnel touchpoint, BOTCHAN provides an appropriate BX approach that helps companies improve the value of their brand experience.
For further information regarding BOTCHAN: https://botchan.chat/
About Net Protections, Inc.
Net Protections, Inc. is a pioneer of Buy Now Pay Later (BNPL) services in Japan. In 2002, Net Protections launched its first service, NP Atobarai, a BNPL that guarantees risk-free transactions for businesses and provides a deferred payment for customers in Japan for the first time. NP Atobarai is used by numerous enterprises with over 15 million users (※4) and has surpassed 340 million transactions as of March, 2022. In 2011, Net Protections released NP Kakebarai, a BNPL service for BtoB. NP Kakebarai has grown 130% yearly and played a role as the dominant BtoB payment service in Japan. In 2017, Net Protections launched atone, BtoC BNPL service that can be used at not only e-commerce, but also digital content and physical retailers. In 2018, Net Protections released AFTEE, BtoC BNPL service in Taiwan. Net Protections has accumulated transaction data and knowledge since its first service launched, which has enabled it to build a sophisticated credit screening system and solid operation skills. Net Protections always pursues creating a society where everyone can do business safely and easily.
【商号】
株式会社ネットプロテクションズ
（株式会社ネットプロテクションズホールディングス(東証プライム、証券コード7383)グループ）
【代表者】
代表取締役社長 柴田 紳
【URL】
https://corp.netprotections.com/
【事業内容】
後払い決済サービス「NP後払い」の運営
企業間決済サービス「NP掛け払い」の運営
訪問サービス向け後払い決済サービス「NP後払いair」の運営
新しいカードレス決済「atone（アトネ）」の運営
台湾 スマホ後払い決済「AFTEE（アフティー）」の運営
ポイントプログラムの運営
【創業】
2000年１月
【資本金】
１億円
【所在地】
〒102-0083 東京都千代田区麹町4丁目2-6 住友不動産麹町ファーストビル5階
※4）The number of individual unique users of NP Atobarai based on the matching of duplicative names and phone numbers between April 1, 2021 to March 31, 2022
About wevnal, Inc.
【Company Name】
wevnal, Inc.
【Representative】
Hirobumi Isoyama, CEO
【Website】
https://wevnal.co.jp
【Business Description】
Development and provision of brand experience (BX) platform, BOTCHAN
【Founded】
April, 2011
【Capital】
JPY 319,952,000 (As of August 2021)
【Head Office】
7th Floor, Ebisu Square, 1-23-23 Ebisu, Shibuya-ku, Tokyo, Japan
Direct any inquiries regarding this release to:
Net Protections PR
Email: pr@netprotections.co.jp
