Net Protections Inc. (headquartered in Chiyoda-ku, Tokyo; CEO: Shin Shibata; “Net Protections”) is pleased to announce that our Buy Now Pay Later (BNPL) service, atone is now integrated with ecbeing, the e-commerce platform that has held the No.1*1 market share in e-commerce site development platforms for 16 consecutive years*2, provided by ECBEING CORP. (headquartered in Shibuya-ku, Tokyo; CEO: Masaya Hayashi; “ECBEING CORP.”).
*1 ECBEING CORP’s own estimates based on the past research data from Fuji Chimera Research Institute
*2 Fuji Chimera Research Institute, “Software Business New Market 2024 Edition”, EC Site Development (Customized/SaaS) Market Share, FY2023 Results
Maximize conversions with a high-performance e-commerce platform and flexible payment options
ecbeing is a e-commerce platform with over 20 years of proven experience, trusted by a wide range of industries and particularly favored by mid-sized and large enterprises. In addition to a rich set of standard features, the platform offers extensive customization tailored to each business' needs. It also includes "Microservices," a marketing tool that automatically updates to reflect the latest trends, enabling merchants to adapt swiftly to market changes and achieve optimal e-commerce site development and operations.
By combining ecbeing’s such robust e-commerce infrastructure with atone’s seamless BNPL solution, e-commerce businesses can lower purchase barriers and boost conversion rates. The integration also contributes to reducing cart abandonment and attracting new users, particularly those who do not hold credit cards or prefer not to input card details—offering a highly convenient alternative payment method.
New e-commerce businesses are already adopting this integrated solution, and further expansion is anticipated. Through this system integration, we aim to continue enhancing functionality and usability to support the growth of e-commerce businesses.
About atone
atone is a buy now, pay later (BNPL) payment solution available for both online and in-store purchases. Users can complete their purchases first and settle the payment later—no credit card registration, bank account linkage, or prepayment required—making the service instantly available and hassle-free. For merchants, atone helps reduce cart abandonment by making checkout easier for customers who might otherwise leave without completing their purchase. In physical stores, atone supports cashless payments even for customers who have credit cards but prefer not to use them. Additionally, atone’s reward points program makes it easier for merchants to attract new customers and encourage repeat purchases.
For more information about atone: https://atone.be/(Japanese only)
About the EC site development platform, ecbeing
The EC site development platform, ecbeing is an e-commerce platform system that has been installed on over 1,600 e-commerce sites, primarily by major and mid-sized companies, since its commercial-launch in 1999. It is a comprehensive e-business solution that boasts the top market share in Japan.
ecbeing offers end-to-end support across all industries and business types—from e-commerce strategy planning and site development to digital marketing, design, and dedicated cloud infrastructure with security solutions. Not just Website-Construction, the platform enables advanced services such as “Fan Marketing” to enhance customer loyalty, “Media Commerce” for creating compelling content, and “Omni-channel” experiences that integrate member data across stores, apps, and multiple customer touchpoints for optimal shopping experiences.
To meet evolving business needs, ecbeing also provides a wide range of in-house developed “Microservices”, including tools for marketing automation (MA), content management system (CMS), customer relationship management (CRM), product reviews, SNS integration, video, store reservations, and apps—all of which are automatically updated to reflect the latest trends.
These offerings are supported by Japan’s largest in-house team of 650 developers and 300 marketing professionals, enabling ecbeing to deliver comprehensive support to e-commerce businesses.
For more information about ecbeing: https://www.ecbeing.net/reason.html(Japanese only)
About Net Protections, Inc.
Company Name : Net Protections, Inc.
(Net Protections Holdings, Inc. [Code: 7383, the Prime Market of the Tokyo Stock Exchange] Group)
Representative : Shin Shibata, CEO
Website : https://corp.netprotections.com/
Business Description : Provision of Buy Now Pay Later (BNPL) services
Founded : January 2000
Capital : JPY 100 million
Head Office : Sumitomo Fudosan Kojimachi First Building 5th Floor, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo 102-0083, Japan
About ECBEING CORP.
Company Name：
ECBEING CORP.
Representative：
Masaya Hayashi, CEO
Website：https://www.ecbeing.net/(Japanese Only)
Business Description：End-to-End services encompassing e-commerce site development,e-commerce business consulting, site design and production,promotional marketing, and dedicated infrastructure solutions
Founded：October 1st 2012
Capital：JPY 200 million ※As of April 1, 2025
Head Office：
Shibuya Cross Tower, 2-15-1 Shibuya, Shibuya-ku, Tokyo 150-0002,Japan
About Net Protections, Inc.
Company Name: Net Protections, Inc.
Representative: Shin Shibata, CEO
Website: https://corp.netprotections.com/en/
Business description: Provision of Buy Now Pay Later (BNPL) services
Founded: January, 2000
Capital: JPY 100 million
Head Office: Sumitomo Fudosan Kojimachi First Building 5th Floor, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo 102-0083, Japan
Direct any inquiries regarding this release to:
Net Protections PR
Email: pr@netprotections.co.jp
