CREATE
NEW
STANDARD

VISION

7 VISIONS

VALUE

5 VALUES

BUSINESS

BUSINESS
NEW STANDARD

CULTURE

CULTURE
NEW STANDARD

MISSION

Create New Standard

It’s been more than 15 years​ ​
since we started our business in 2002.​ ​
“NP Atobarai” turned from a service that was being called impossible,

to now a service with an unimaginably large amount of users.​ ​
We have learned that going beyond the norm is possible when we are sincerely
commited and prepared for the worst.​ ​
We will continue to pursue our mission
to Create New Standard in both business and company
culture area, sincerely and never stop.
​ ​

VISION

Path to realizing our MISSION

We created 7 visions to guide us
through the way of pursuing the goal
to Create New Standard while valuing our culture.

view all

VALUE

Personal values needed
to realize our mission

We created 5 values​ ​
as our standard of
​ ​behavior
o build trust in business relationships.

view all

BUSINESS

Business New Standard

As a leading “Credit Tech” service provider,​ ​
it is our goal to make every business transaction
smoother than ever before.

CULTURE

Culture New Standard

To realize the ultimate goal of being
a teal organization- a balance between self realization and contribution to the society,
entrepreneurial growth and innovative creation is strongly supported by us.

歪みがない事業・関係性をつくる

We dedicate our business
to providing safe services and maintaining
relationships with customers and
partners without dishonesty.

みんなで会社をつくる

Everyone single one of us is
responsible for business and culture building.

わくわく感を大切にする

Passion is energy.​ ​
Feel the power that comes from focusing on what exites you.

すべてのステークホルダーと真摯に向き合う

Our goal is to be truthful towards
stakeholders, customers and partners,
and to build a culture where everyone work​ ​
with each other sincerely.

違いこそを組織の力に変える

We based our culture building on respecting
diverse viewpoints, perspectives and approaches.

志を尊重する

Choose your own career path, live your own life.

厳しく求め、支え合う

We aim to build keep-growing organization​ ​
which foster a corporate culture that enhances both demand and support,​ ​

本質を考える

Capture the essence of things without being restrained
by existing ideas by developing a broad and deep knowledge.

力を合わせる

By having everyone think and act
actively and pulling together as a team,​ ​
greater results could be generated.

最高にこだわる

Having a firm belief and passion,​ ​
only the best result is accepted.

誠実に向き合う

We take the voices around us seriously,
and respond with sincere compassion and gratitude.

自分を磨く

Expand our possibilities
by raising our aspirations and continuing to learn.