Net Protections Holdings, Inc.

Company Name Net Protections Holdings, Inc.
Founded July 2018
Capital 4,134 million (as of May 2024)
Office Sumitomo Fudosan Kojimachi First Building 5th Floor, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo 102-0083 Japan
Contact 03‐5159-7881
FAX 03‐5159-7892
President and Representative Director Shin Shibata
CFO and Director Kazuharu Watanabe
CIO and Director (Corporate Affairs) Takashi Yamashita
Director(Sales and Alliances) Shun Akiyama
Directors

Kumi Fujisawa

Yuichi Ejiri

Ryoji Nagai

Outside Directors and Members of the Audit and Supervisory Committee

Koichi Nakano

Yuki Sato

Ryuichi Ishii

Yusuke Ichikawa

Executive Officer

Takayuki Okada

 

Net Protections, Inc.

Company Name Net Protections, Inc.
Services

BtoC e-commerce Buy Now Pay Later (BNPL) service, NP Atobarai

BtoB BNPL service, NP Kakebarai

BtoC cardless BNPL service, atone

BtoC BNPL service in Taiwan, AFTEE

Point reward program, NP Point Club

Founded January 2000
Capital JPY 100 million
Employees 412 (as of May 2024)
Shareholders Net Protections Holdings, Inc.
President and Representative Director Shin Shibata
CFO and Director Kazuharu Watanabe
CIO and Director Takashi Yamashita
Directors

Shun Akiyama

Naohiro Ogawa

Yuki Kakumoto

Kentaro Tanaka

Yusuke Ichikawa

Member of the Audit and Supervisory Committee Koichi Nakano
Executive Officer

Takashi Sugiyama
Takayuki Ikeda
Junya Ishida
Motosuke Kihara
Kim Hyungjae
Junichi Kobayashi

Office

Head Office

Sumitomo Fudosan Kojimachi First Building 5th Floor, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo 102-0083 Japan (Map)

Kansai Office

Yasaka Shijokarasuma Building 3rd Floor, 79 Kankobokocho, Shimogyo-ku, Kyoto 600-8009 Japan (Map)

Kyushu Office

ACROS Fukuoka 6th Floor, 1-1-1 Tenjin, Chuo-ku, Fukuoka 810-0001 Japan (Map)

Tokai Satellite Office

JP Tower Nagoya 21st Floor, 1-1-1 Meieki, Nakamura-ku, Nagoya, Aichi 452-0002 Japan (Map)

Shikoku Satellite Office

4th Floor, 5-3-17 , Chifunemachi , Matsuyama-shi , Ehime 790-0011 Japan (Map)

Contact 03‐5159-7881
FAX 03‐5159-7892
Associations

JAPAN BNPL ASSOCIATION

Fintech Association of Japan (FAJ) 

Japan Association of New Economy (JANE)

Tokyo Chamber of Commerce and Industry (TCCI) 

Japan Direct Marketing Association (JDMA)

JAPAN CONSUMER CREDIT ASSOCIATION

事業者登録

・包括信用購入あっせん業(登録番号:関東 (包) 第127号/登録日:2024年10月8日)
・クレジットカード番号等取扱契約締結事業者(登録番号:関東(ク)第187号/登録日:2024年10月8日)

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Certifations Click here
Company Profile Brochure Click here for PDF brochure

 

NP Finance, Inc.

Company Name NP Finance, Inc.
Founded April 2024
Capital JPY 100 million
Shareholders Net Protections, Inc.
President and Representative Director Ryo Kasai
Office 4-2-6 Kojimachi, Chiyoda-ku, Tokyo 102-0083 Japan
貸金業登録番号 東京都知事(1)第31994号

Overseas Branch and Subsidiary

Taiwan

Company Name NP Taiwan, Inc.
Services BtoC BNPL service, AFTEE
Chief Executive Officer Yuki Kakumoto
Office 5F, No. 378, Fuxing N. Rd., Zhongshan Dist., Taipei City 104079, Taiwan (R.O.C.)
Website https://aftee.tw

Vietnam

Company Name Net Protections Vietnam Co., Ltd.
General Director Tsukasa Nishiura
Office 87A Ham Nghi, Nguyen Thai Binh ward, District 1, Ho Chi Minh City, Vietnam

 

History

January 2000 Net Protections, Inc. was founded
March 2002 Launched NP Atobarai, BtoC e-commerce Buy Now Pay Later (BNPL) service
April 2005 Received permission to use the Privacy Mark from Japan Information Processing Development Corporation
August 2006 Launched NP Connect Lite, fully automatic transaction registration service
June 2007 Launched NP Connect Pro, fully automatic transaction and shipping information registration service
November 2007 Launched NP Atobarai wiz, shipping with invoice service
November 2010 Number of merchants using NP Atobarai exceeded 10,000
April 2011 Launched NP Kakebarai, BtoB BNPL service
September 2013 Launched point reward program, NP Point Club
July 2014 Number of merchants using NP Atobarai exceeded 20,000
July 2015 Launched NP Atobarai air, BtoC BNPL service for on-site services
January 2016 Annual GMV of NP Atobarai exceeded JPY 100 billion
July 2016 Number of NP Point Club members exceeded 1 million
April 2017 Total number of NP Atobarai users exceeded 100 million
The cumulative number of businesses using NP Kakebarai exceeded 1 million
June 2017 Launched atone, BtoC BNPL service with membership benefits
March 2018 Established Taiwan office
May 2018 Established Kansai office
May 2018 Launched QR code payment service for atone
July 2018 Relocated head office to Kojimachi, Chiyoda-ku, Tokyo
August 2018 Launched AFTEE, BtoC BNPL service in Taiwan
December 2018 Number of NP Point Club members exceeded 2 million
March 2019 Established Kyushu Office
March 2019 Obtained ISMS (Information Security Management System) certification, an international standard for information security
January 2020 Partnered with FC Imabari, a J-League football club
January 2020 Number of NP Point Club members exceeded 3 million
April 2020 atone supports the unified QR code payment standard, JPQR
August 2020 Number of registered members of atone exceeded 1 million
September 2020 Number of NP Point Club members exceeded 4 million
February 2021 Capital increase through a third party allotment to JCB Co., Ltd.
April 2021 Capital increase through a third party allotment to Infcurion, Inc.
May 2021 Established a subsidiary in Taiwan, NP Taiwan, Inc.
June 2021 Capital increase through a third party allotment to Pavilion Capital
December 2021 Listed on the First Section of the Tokyo Stock Exchange
April 2022 Transited to the Prime Market (former the First Section) due to the new market segmentation of Tokyo Stock Exchange
April 2022 Established a subsidiary in Vietnam, Net Protections Vietnam Co., Ltd.
May 2023 Established of Shikoku Satellite Office
June 2023 Established of Tokai Satellite Office
April 2024 Established a subsidiary, NP Finance, Inc.

Awards

October 2014  Japan Technology Fast50
January 2015 Special Prize of DFC
February 2016 Great Place to Work
October 2017 1000 Fastest-Growing Companies In Asia-Pacific
October 2017 PORTER PRIZE
May 2024 Net Protections’ case has been featured in a Harvard Business School case study
September 2024 ZeroDX Awards 2024 Emergent Excellence