BNPL service is a type of payment that allows customers to make payment after receiving goods.
Our BNPL services guarantee risk-free transactions and streamline the complicated billing/payment process between merchants and customers. We support merchants' business growth and expansion through our services.
We provide BNPL services optimized for individuals, businesses, e-commerce, physical stores, etc.
*1 Based on our annual GMV for FY2022 from Deloitte Tohmatsu MIC Research Institute “MIC IT Report November 2023 – Survey on BtoC BNPL Service Provider Market (https://mic-r.co.jp/micit/2023/).
*2 The number of individual unique users of NP Atobarai based on the matching of duplicative names and phone numbers between April 1, 2021 to March 31, 2022
*3 The number of Japanese companies 3.67 million (METI, White Paper on Small and Medium Enterprises”) ÷ FY3/2023 BtoB customers of 570 thousands
*4 Based on our annual GMV for FY2021 from Deloitte Tohmatsu MIC Research Institute “MIC IT Report October 2022 – Survey on BtoB Payment Service Provider Market (https://mic-r.co.jp/micit/2022/).
We are developing our business speedily by utilizing the assets accumulated through NP Atobarai.
BtoC BNPL Service for E-Commerce / Physical Stores, atone
Introduction
Customers can use the service without sign-up and will receive an invoice for each purchase. Payment is due within 10 days. Next month payment and other benefits are available for members.
Market: cosmetics, digital contents, hobby
Value Proposition
Customer can use the BNPL payment service with registration to consolidate their purchases into a single invoice in the month and pay in the following month. The payment records via atone can be managed in atone's mobile app. NP points are also redeemable on the next shopping.
Offering the reward point encourages repeat purchases, and merchants can expect a further increase in sales with this payment method.
atone also has a high market potential because it is a membership service and handles a wider range of products than NP Atobarai. It is also applicable at offline retailers by using a QR code.
※Market size of E-commerce/service/digitial contents: Ministry of Economy, Trade and Industry (METI) “Digital transaction market report“(July 30, 2021)
※Volume of retail market JPY146tn (Ministry of Economy, Trade and Industry (METI) “Japan retail sales report 2020”) × Cashless ratio 26.8% (Payments Japan Association “Cashless Roadmap 2021“)
AFTEE: BtoC BNPL service in Taiwan
AFTEE offers a localization service based on the know-how of NP Atobarai and atone for Taiwan market. Customers can pay in full, or make a one-time payment while using AFTEE. AFTEE also provides monthly payment option for AFTEE members. AFTEE's mobile app is both a payment tool and a financial management tool.
Value Proposition
It is possible to complete member registration and pay on AFTEE app. Non-member customers can also easily complete the payment through SMS billing to pay at convenience stores or ATM/ Internet Banking.