Net Protections, Inc. (headquartered in Chiyoda-ku, Tokyo; CEO: Shin Shibata; “Net Protections”) is pleased to announce that atone Login Service is now available on ebisumart, a cloud e-commerce platform provided by InterFactory, Inc. (headquartered in Chiyoda-ku, Tokyo; President and CEO: Kaburaki Noboru; “InterFactory”). In addition, atone Login Service has been adopted for the first time by At Contact, an e-commerce website operated by Kazuma Co., Ltd. (headquartered in Sapporo, Hokkaido; President: Etsuko Oguma; “Kazuma”).
About atone Login Service
atone Login Service reduces the time and effort required for entering the information necessary for member registration and placing orders on e-commerce websites. The service uses the information already registered in atone, making it more convenient to shop on new e-commerce websites.
<Comparison of order placement>
<What using atone Login Service looks like>
■ Benefits of atone Login Service
<Benefits for users>
・Convenient first-time shopping on e-commerce websites
Makes shopping on an e-commerce website for the first time more convenient by reducing the time needed to enter information such as name and address during the registration and ordering process.
・Prevents problems caused by inputting incorrect information
Prevents issues such as companies not being able to contact a customer due to misentered email addresses, phone numbers, and packages not being delivered due to misentered information.
・Allows prior confirmation of personal information to be used
Users can shop with peace of mind thanks to its feature that confirms the information needed for member registration and placing an order in advance, as well as the store’s privacy policy.
<Benefits for e-commerce websites>
・Boosts sales promotions effects for new users
By reducing the time and effort required for first-time shoppers on an e-commerce website, atone Login Service will decrease the possibility of shopping cart abandonment by new users and magnify the effect of sales promotions.
Background behind the development of atone Login Service
There are currently 6 million registered members*1 of Net Protections’ Buy Now Pay Later (BNPL) services. Members can use points they earn from shopping for discounts. Traditionally, atone has created opportunities for first-time shopping on e-commerce websites by introducing new websites to customers where they can get a discount on their purchase by using their accumulated NP points.
However, first-time shoppers on an e-commerce website face the burden of manually entering their membership and order information. A survey conducted by Net Protections revealed that 72.5%*2 of members expressed a desire to use atone Login Service to reduce the time and effort involved.
For this reason, Net Protections developed the atone Login Service, which provides a smoother shopping experience when shopping for the first-time on an e-commerce website.
*1 Based on the number of registered NP members as of March 31, 2023
*2 Net Protections survey (Survey method: online, Response period: September 3, 2021 to October 1, 2021, Number of responses: 3,038, Survey population: men and women from under the age of 20 to over 60)
ebisumart becomes the first e-commerce storefront building system to provide atone Login Service, and At Contact becomes the first store
ebisumart is a cloud-based e-commerce platform that supports the growth of e-commerce businesses in terms of both services and systems. To further grow the e-commerce business, ebisumart began providing atone Login Service to facilitate the acquisition of new users. This is the first time for an e-commerce storefront building system to offer the atone Login Service.
With atone Login service linking up with ebisumart, At Contact, an e-commerce website operated by Kazuma, began using atone Login Service. This will allow customers using the At Contact site for the first time to shop more conveniently.
About atone
atone is a cardless Buy Now Pay Later (BNPL) service well-known for its simplicity and clarity. With its point reward program, atone stores can approach 6 million non-credit card users (※1) and expect the increase of new customer acquisition, LTV, and repeat purchase rate. atone can be used in various fields such as e-commerce, digital content, and even physical stores. Customers can consolidate their orders into a single invoice in the month and pay in the following month. Also, 0.5% of the purchase is rewarded as NP points and can be used for discounts anytime. For the first-time users, it is possible to pay with atone immediately with a simple sign-up, and users can easily check the usage status and purchase history on the app.
For further information regarding atone:https://atone.be/
About Net Protections, Inc.
商号 ：株式会社ネットプロテクションズ
（株式会社ネットプロテクションズホールディングス（東証プライム、証券コード7383）グループ）
代表者 ：代表取締役社長 柴田 紳
URL ：https://corp.netprotections.com/
事業内容 ：後払い決済サービス各種
創業 ：2000年1月
資本金 ：1億円
所在地 ：東京都千代田区麹町4丁目2-6 住友不動産麹町ファーストビル5階
About ebisumart, a cloud e-commerce platform
ebisumart is a leading cloud e-commerce platform player with the No.1 share*3 for four consecutive years in the SaaS customized e-commerce website-building tool’s market. ebisumart offers the combined advantages of e-commerce packages and ASP systems, allowing users to build e-commerce websites that are constantly updated and optimized.
ebisumart has a track record of building over 700 websites across all types of industries, including site renewals, omnichannel websites, and BtoB e-commerce. It also offers comprehensive support to help customers grow their e-commerce businesses, from proposals for e-commerce websites designed to meet customers’ needs to website operation.
*3 Based on Software Business New Markets 2019-2022 (Volume-based, FY2018-FY2021) by Fuji Chimera Research Institute, Inc.)
About InterFactory, Inc.
Company Name: InterFactory, Inc.
Website: https://www.interfactory.co.jp/
Head Office: Iidabashi Grand Bloom 4F, 2-10-2 Fujimi, Chiyoda-ku, Tokyo
Representative: Kaburaki Noboru, President and CEO
Founded: June, 2003
Capital: JPY 435.6 million
Business description: Provision of cloud e-commerce platform, growth support of e-commerce business
website of ebisumart: https://www.ebisumart.com/
website of ebisumart zero: https://ebisumartzero.com/
website of ebisumart growth:https://ebisu-growth.com/
About At Contact, a e-commerce contact lens website
At Contact is a e-commerce website for authentic, Japanese-made contact lenses. It sells popular brands such as CREO, Acuvue, and Menicon at very low prices, and accepts atone, NP Atobarai, and various other types of payment.
At Contact also offers “post-in” delivery service items, making every step, from ordering to delivery, fast and hassle-free, without having to leave your house. It also has a large selection of products with free shipping.
website:https://www.at-contact.jp/
About Kazuma
Head Office: Meiji Yasuda Seimei Sapporo Odori Building 5F, 3-4 Odori-Nishi, Chuo-ku, Sapporo-shi, Hokkaido
Representative: President Etsuko Oguma
Founded: January 7, 2002
URL ：https://www.kazuma-inc.jp/
Services: Contact lenses sales, eyeglasses and related supplies, medical devices sales, materials and consumable goods for medical use sales, and all operations incidental to the preceding items.
Direct any inquiries regarding this release to:
Net Protections PR
Email: pr@netprotections.co.jp
