Net Protections, Inc. (headquartered in Chiyoda-ku, Tokyo; CEO: Shin Shibata; “Net Protections”) has released atone, a BNPL service, on the Salesforce AppExchange. This will enable e-commerce businesses to reach out to our more than 6 million members for promotional approaches, leading to new customer acquisition and sales growth.
Purpose of the release
For the purpose of sales and marketing promotion, we have introduced Sales Cloud, Marketing Cloud, and other softwares provided by Salesforce. In addition, our BtoB BNPL service, NP Kakebarai integrated with Salesforce to provide a experience that enables integrated management of everything from opportunity to billing information in 2022 for the purpose of improving convenience for merchants.
As a new initiative for further business expansion, we have decided to provide atone’s payment cartridge to Salesforce Commerce Cloud.
atone is currently available on the AppExchange at the following link
https://appexchangejp.salesforce.com/appxListingDetail?listingId=7a3b618b-81ff-4d90-b27e-30faea39f005&tab=e
What can be expected
75% of customers responded that they have intentionally not used credit cards when shopping online*1. On the other hand, BNPL is used by many users who are concerned about the security of using credit cards or who prefer to pay in cash (“non-credit card users”). Merchants using Salesforce Commerce Cloud will be able to attract non-credit card users by introducing atone. In addition, our BNPL services have more than 15 million users yearly and 6 million members. Merchants will be able to approach atone users for sales promotions and expect additional sales.
*1 Our online survey
About atone
atone is a BNPL service for both online and in-store purchases. Users can make purchases immediately and pay for them later without registering a bank account, credit card, or adding funds. On the other hand, atone merchants can prevent cart abandonment which customers leave the site without completing their purchase. In offline stores, atone can contribute to cashless without losing customers who own credit cards but do not use them. The reward points program makes new acquisition and repeat purchases much easier.
For more information about atone：https://atone.be/
About Salesforce AppExchange
Salesforce AppExchange is the world's leading enterprise cloud marketplace, helping companies, developers and entrepreneurs build, sell and grow in a whole new way. With over 7,000 registered partner applications and certified consultants, 11 million customer deployments, and 117,000 peer reviews, AppExchange connects customers with ready-to-install, customizable applications and Salesforce certified consultants to solve any business challenge, regardless of industry or size.
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Overview of Net Protections, Inc.
Company Name: Net Protections, Inc.
(Net Protections Holdings, Inc. [Code: 7383, the Prime Market of the Tokyo Stock Exchange] Group)
Representative: Shin Shibata, CEO
Website :https://corp.netprotections.com/
Business Description: Provision of Buy Now Pay Later (BNPL) services
Founded: January, 2000
Capital: JPY 100 million
Head Office: Sumitomo Fudosan Kojimachi First Building 5th Floor, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo 102-0083, Japan
