Net Protections Inc. (headquartered in Chiyoda-ku, Tokyo; CEO: Shin Shibata; “Net Protections”) is pleased to announce the launch of our Buy Now Pay Later (BNPL) service, atone on coconala, a skill marketplace operated by coconala Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Ayumu Suzuki; “coconala”).
Reason for Implementation
coconala, one of Japan's largest skill marketplace, is characterized by its ability to easily buy and sell individual skills. The business has seen significant growth with growing interest of side jobs and concurrent employment in society, and the increasing number of companies adopting such models.. To enhance convenience, and make the platform accessible to all users, including those without credit cards, coconala decided to introduce atone. Our capability to provide payment services for long-term was a key criterion for selection. Net Protections having over 20 years of experience in operating BNPL services, handling more than 500 million transactions, and having a distinct credit system have been highly valued, leading to this introduction..
Ayumu Suzuki, CEO of coconala
Since its launch in 2012, 'coconala' has been used by many people, and currently has over 4.5 million users. We regularly analyze transaction data and conduct customer surveys to improve convenience. Among frequent users, there was high demand for a BNPL service. Given that atone is provided by Net Protections, which has over 20 years of experience, we were confident that introducing atone will offer both convenience and reliability to our customers.
About coconala
coconala – A skill marketplace for selling and buying knowledge, skills, and experience online offers over 450 types of services ranging from business and creative fields such as design, illustration, website creation, video and music production, writing, and marketing, to consulting in areas such as beauty, fashion, and careers. We also offer various features for corporate users, applicable for both business and private purposes.
About atone
atone is a BNPL service for both online and in-store purchases. Users can make purchases immediately and pay for them later without registering a bank account, credit card, or adding funds. On the other hand, atone merchants can prevent cart abandonment which customers leave the site without completing their purchase. In offline stores, atone can contribute to cashless without losing customers who own credit cards but do not use them. The reward points program makes new acquisition and repeat purchases much easier.
For further information regarding atone：https://atone.be/(Japanese Only)
About coconala Inc.
Company Name: coconala Inc.
Representative: Ayumu Suzuki, CEO
URL ：https://coconala.co.jp/company
Business Description:
“coconala” – A skill market for selling and buying knowledge, skills, and experience
“coconala Tech” connects IT freelancers with outsourcing projects from companies
“coconala Pro” creates matchmaking between top creators and companies
“coconala Assist”, a monthly subscription service that connects talented assistants with companies
“coconala Legal Consultation” – A search media to find a lawyer that matches your individual needs
Established: January 2012
Capital: JPY 1,244.93 million
Head Office: Shibuya Infost Tower 6F, 20-1 Sakuragaoka-cho, Shibuya-ku, Tokyo 150-0031, Japan
Overview of Net Protections, Inc.
Company Name: Net Protections, Inc.
(Net Protections Holdings, Inc. [Code: 7383, the Prime Market of the Tokyo Stock Exchange] Group)
Representative: Shin Shibata, CEO
URL：https://corp.netprotections.com/
Business Description: Provision of Buy Now Pay Later (BNPL) services
Founded: January 2000
Capital: JPY 100 million
Head Office: Sumitomo Fudosan Kojimachi First Building 5th Floor, 4-2-6 Kojimachi,Chiyoda-ku, Tokyo 102-0083, Japan
Direct any inquiries regarding this release to:
Net Protections PR
Email: pr@netprotections.co.jp
