Starting today, Yahoo Japan Corporation (headquartered in Tokyo’s Chiyoda Ward; Kentaro Kawabe, President and Representative Director), Net Protections, Inc. (headquartered in Tokyo’s Chiyoda Ward; Shin Shibata, CEO), and SB Payment Service Corp. (headquartered in Tokyo’s Minato Ward; Jun Shimba, Representative President and CEO) offer the “Yukkuri barai” post-payment service at the “Yahoo! Shopping” and “PayPay Mall” e-commerce sites operated by Yahoo Japan Corporation. This service will also be available at “LOHACO by ASKUL”, an online shopping site for general consumers, operated by ASKUL in cooperation with Yahoo Japan Corporation starting on August 2021.
“Yukkuri barai” is a payment method that uses the system of “NP Atobarai” Buy Now Pay Later (BNPL) service provided by Net Protections, Inc. and the system provided by SB Payment Service Corp. When user selects “Yukkuri barai” as their payment method, they will receive an invoice issued by Net Protections, Inc. after they have received the product, and they will be able to complete payment at a convenience store or bank. The due date is set on the date two months from the date the order was placed, providing users a flexible payment opportunity.
With the expansion of e-commerce, BNPL payment methods are expanding globally. The merits of a BNPL payment method are an aversion to the face-to-face transactions and the complex nature of cash on delivery, avoiding the risk of information leakage when using credit cards, and allowing the use of a post-payment service even without a credit card. There are the needs mainly from stay-at-home spouses and younger users.
Yahoo Japan Corporation expects that this service will improve both user convenience and sales at shops, and therefore is providing “Yukkuri barai” based on Net Protections’ “NP Atobarai” service, which is used by more than 15.8 million people annually, and the system offered by SB Payment Service Corp.
Overview of Yahoo Japan Corporation
Yahoo Japan Corporation, a subsidiary of Z Holdings Corporation (TSE:4689), is one of Japan’s largest Internet service provider with approx. 80 million users. It provides over 100 services, spanning from Yahoo! JAPAN, launched in April 1996, to e-commerce, search and news.
Upholding “UPDATE JAPAN” as its mission, Yahoo Japan solves various issues in Japan by utilizing the world’s leading multi-big data. While diverse devices are used in various aspects of our lives and a wide array of data accumulated, Yahoo Japan strives to create value that will lead to the solutions of the next challenge through a deeper understanding of each individual and the movements of the world.
・Company Name：Yahoo Japan Corporation
・Representative：Kentaro Kawabe, President and Representative Director
・Website：https://about.yahoo.co.jp/
・Business Outline：
e-Commerce business
Members Services business
Internet Advertising business
・Founded：January, 1996
・Capital：199,250 million yen (June 30, 2020)
・Headquarter：Kioi Tower, 1-3 Kioicho, Chiyoda-ku, Tokyo 102-8282, Japan
Overview of Net Protections, Inc.
Net Protections, Inc. is a pioneer company in Buy Now Pay Later (BNPL) services in Japan and is leading the market with the largest market share (※1). In 2002, Net Protections launched its first service, NP Atobarai, a BNPL that guarantees risk-free transactions for businesses and provides a deferred payment for customers in Japan for the first time. In FY2020, NP Atobarai’s annual transaction volume has hit the growth rate of 116% compared to the previous fiscal year. NP Atobarai is used by numerous enterprises with over 15.8 million unique users in Japan (※2) and has processed more than 280 million transactions to date. In 2011, Net Protections released NP Kakebarai, a BNPL service for BtoB. NP Kakebarai has grown 127% yearly and played a role as the dominant BtoB payment service in Japan. In 2017, Net Protections launched atone, BtoC BNPL service with membership benefits that offers better shopping experience. In 2018, Net Protections released AFTEE, BtoC BNPL service in Taiwan. Net Protections has accumulated transaction data and knowledge since its first service launched, which has enabled it to build a sophisticated credit screening system and solid operation skills. Net Protections always pursues creating a society where everyone can do business safely and easily.
Company Name ：Net Protections, Inc.
Representative ：Shin Shibata, CEO
Website ：https://corp.netprotections.com/
Business Outline ：BtoC e-commerce Buy Now Pay Later (BNPL) service, NP Atobarai
BtoB BNPL service, NP Kakebarai
BtoC BNPL service, NP Atobarai air for individual day-to-day operations
BtoC BNPL service with membership benefits, atone
BtoC BNPL service in Taiwan, AFTEE
Point reward program, NP Point Club
Founded ：January, 2000
Capital ：JPY 100 million
Headquarter ：SUMITOMO FUDOSAN KOJIMACHI FIRST BUILDING 5F, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo 102-0083 Japan
※1) Surveyed Japan’s top 300 companies in the “75th EC and mail order sales ranking” published in Tsuhan Shimbun as of Jan. 7, 2021. Based on the portion of merchants outsourcing BNPL operations that use NP Atobarai as of Mar. 1, 2020.
※2) Source: Company information.The number of annual unique users: the number of users based on the matching of names and phone numbers during a fiscal year (Apr.1, 2020 to Mar.31, 2021)
Overview of SB Payment Service Corp.
SB Payment Service Corp., a subsidiary of SoftBank Corp., provides comprehensive payment services as a company responsible for the payment and financial business of SoftBank Group companies. One of the largest payment agents in Japan with an annual payment processing record of over 4 trillion yen, and as an acquirer, holding licenses for international credit card brands such as Visa, Mastercard, and UnionPay, as well as payment agents. It is possible to perform one-stop services such as merchant screening, management work, and the provision of payment service. Businesses that have introduced SB Payment Service Corp.’s online payment service can use the AI-based fraud detection service “AI fraud detection” for free, so fraudulent transactions can be detected early and the payment service can be used with peace of mind.
・Company Name：SB Payment Service Corporation
・Representative：Jun Shimba, Representative President and CEO
・Website：https://www.sbpayment.jp/
・Business Outline：
Payment service
Collection agency and Corporate calculation office work agency
Acquiring business
Issuing business
・Founded：October, 2004
・Capital：6,075 million yen
・Headquarter：Tokyo Port City Takeshiba Office Tower, 1-7-1 Kaigan, Minato-ku, Tokyo 105-7529, Japan
■Direct any inquiries regarding “Yahoo! Shopping”, “PayPay Mall” and “LOHACO by ASKUL” to:
Yahoo Japan Corporation
EMAIL：ycompany-pr@mail.yahoo.co.jp
■Direct any inquiries regarding “Yukkuri barai“, “NP Atobarai“ to:
Net Protections, Inc.
EMAIL： np-info@netprotections.co.jp
■Direct any inquiries regarding SB Payment Service to:
SB Payment Service Corp.
EMAIL：press@sbpayment.jp
