Net Protections, Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Shin Shibata; “Net Protections”) is pleased to announce the appointment of Yuichi Ejiri, CEO of Axela Partners Inc. and Yokitomo Inc., as a corporate advisor for Net Protections.
Background
As a “Teal organization,” Net Protections aims to achieve employees’ self-actualization and social development. The company has introduced the ”Working Group” system that enables employees to devote 20% of their working hours to do what they are interested in outside of their work. The company also offers the “Cocotte” welfare benefit plan for its employees in Japan, In recent years, the company has continued to make changes to enhance its dynamic work environment, including the introduction of the “Natura” system in 2018 to optimize employee performance and abolish manager positions.
Inspired by the possibilities of Net Protections’s business and the company’s unique organizational philosophy, Mr. Ejiri joins Net Protections as a corporate advisor and is dedicated to accelerating the growth of business operations and organizational development. Leveraging his prior experience of establishing Rakuten Inc.’s overseas branches in Asia and managing local subsidiaries, Mr. Ejiri seeks to contribute to Net Protections’s initiatives to expand its business in Japan, Taiwan and Asia. Furthermore, Mr. Ejiri brings a wealth of knowledge in the field of human resource development to achieve sustainable development of Net Protections’s organizational culture.
Together with Mr. Ejiri, Net Protections will continue to pursue long-term business growth and organizational development.
Profile of Yuichi Ejiri
Yuichi Ejiri graduated from the Keio University Faculty of Science and Technology and holds a masters degree in philosophy, cosmology and consciousness from the California Institute of Integral Studies.
Mr. Ejiri has started new businesses in Asia and has managed local subsidiaries at Sumitomo Corporation, Sony Corporation, and Rakuten, Inc.
Since returning to Japan in 2016, Mr. Ejiri has engaged in management advisory services for human resource development.
He is currently the CEO of Axela Partners Inc. and Yokitomo Inc.
About Net Protections, Inc.
Net Protections, Inc. is a pioneer company in Buy Now Pay Later (BNPL) services in Japan and is leading the market with the largest market share (※1). In 2002, Net Protections launched its first service, NP Atobarai, a BNPL that guarantees risk-free transactions for businesses and provides a deferred payment for customers in Japan for the first time. In FY2020, NP Atobarai’s annual transaction volume has hit the growth rate of 116% compared to the previous fiscal year. NP Atobarai is used by numerous enterprises with over 15.8 million unique users in Japan (※2) and has processed more than 280 million transactions to date. In 2011, Net Protections released NP Kakebarai, a BNPL service for BtoB. NP Kakebarai has grown 127% yearly and played a role as the dominant BtoB payment service in Japan. In 2017, Net Protections launched atone, BtoC BNPL service with membership benefits that offers better shopping experience. In 2018, Net Protections released AFTEE, BtoC BNPL service in Taiwan. Net Protections has accumulated transaction data and knowledge since its first service launched, which has enabled it to build a sophisticated credit screening system and solid operation skills. Net Protections always pursues creating a society where everyone can do business safely and easily.
・Company Name ：
Net Protections, Inc.
・Representative ：Shin Shibata, CEO
・Website ：https://corp.netprotections.com/
・Business Outline ：BtoC e-commerce Buy Now Pay Later (BNPL) service, NP Atobarai
BtoB BNPL service, NP Kakebarai
BtoC BNPL service, NP Atobarai air for individual day-to-day operations
BtoC BNPL service with membership benefits, atone
BtoC BNPL service in Taiwan, AFTEE
Point reward program, NP Point Club
・Founded ：January, 2000
・Capital JPY 100 million
・Headquarter ：SUMITOMO FUDOSAN KOJIMACHI FIRST BUILDING 5F, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo 102-0083 Japan
※1）Based on a survey we conducted of 239 companies, consisting of Japan’s top 300 e-commerce companies (according to the “75th E-commerce and Mail Order Sales Ranking” published in the Tsuhan Newspaper on January 7, 2021, but excluding certain companies for which we do not believe payment-after-delivery services are commonly used, such as luxury brands and home electronics), 166 utilized third-party payment providers as of March 1, 2020, 49 offered in-house payment-after-delivery services and 73 did not utilize payment-after-delivery services.※2）Source: Company information. The number of annual unique users is calculated as the number of NP Atobarai users during the fiscal year ended March 31, 2021 based on the matching of names and phone numbers.
