Net Protections, Inc. (headquartered in Chiyoda-ku, Tokyo; CEO: Shin Shibata; “Net Protections”) will strengthen its operational structure to enhance its cooperation with Tri-Stage Inc. (headquartered in Minato-ku, Tokyo; President: Yasuhisa Kurata; “Tri-Stage”) which provides marketing support in the television shopping industry. This move is designed to promote further introduction of its Buy Now Pay Later (BNPL) services in the television shopping industry, which is a key market for such services.
Background Behind Strengthening of Organizational Structure
Annual sales in the Japanese television shopping market are estimated at around JPY 700 billion, and continued growth is expected*1. Net Protections’ BNPL service, NP Atobarai, has been adopted by industry leader Jupiter Shop Channel and is being used by many customers. This indicates a tremendous need for BNPL services in this market. Net Protections has identified the television shopping industry as a key industry for its marketing efforts and will strengthen its operational structure accordingly.
As a part of this move, Net Protections will further enhance cooperation with Tri-Stage, which has provided support to television shopping business operators for more than 15 years, to promote further adoption of its BNPL services in the television shopping industry.
About Tri-Stage Inc.
Tri-Stage Inc. provides comprehensive support for direct marketing, including television shopping. In addition to handling the largest share of media spots in the industry, it provides all the functions necessary for direct marketing business operations, including video production, order support, data analysis, and more. With one of its strengths being the acquisition of new customers via television and the Internet, it is also focused on growing efforts to retain and nurture acquired customers in order to increase lifetime value (LTV).
【Company Name】
Tri-Stage Inc.
【Representative】
Yasuhisa Kurata, President
【Website】
https://www.tri-stage.jp/
【Business Description】
Comprehensive support for direct marketing, including television shopping【Founded】
March 3, 2006
【Capital】
JPY 645,547,000 (as of August 31, 2021)
【Head Office】
21th Floor, Shiodome Building, 1-2-20 Kaigan, Minato-ku, Tokyo, Japan
About Net Protections, Inc.
Net Protections, Inc. is a pioneer of Buy Now Pay Later (BNPL) services in Japan. In 2002, Net Protections launched its first service, NP Atobarai, a BNPL that guarantees risk-free transactions for businesses and provides a deferred payment for customers in Japan for the first time. NP Atobarai is used by numerous enterprises with over 15 million users (※1) and has surpassed 340 million transactions as of March, 2022. In 2011, Net Protections released NP Kakebarai, a BNPL service for BtoB. NP Kakebarai has grown 130% yearly and played a role as the dominant BtoB payment service in Japan. In 2017, Net Protections launched atone, BtoC BNPL service that can be used at not only e-commerce, but also digital content and physical retailers. In 2018, Net Protections released AFTEE, BtoC BNPL service in Taiwan. Net Protections has accumulated transaction data and knowledge since its first service launched, which has enabled it to build a sophisticated credit screening system and solid operation skills. Net Protections always pursues creating a society where everyone can do business safely and easily.
【商号】
株式会社ネットプロテクションズ
（株式会社ネットプロテクションズホールディングス(東証プライム、証券コード7383)グループ）
【代表者】
代表取締役社長 柴田 紳
【URL】
https://corp.netprotections.com/
【事業内容】
後払い決済サービス「NP後払い」の運営
企業間決済サービス「NP掛け払い」の運営
訪問サービス向け後払い決済サービス「NP後払いair」の運営
新しいカードレス決済「atone（アトネ）」の運営
台湾 スマホ後払い決済「AFTEE（アフティー）」の運営
ポイントプログラムの運営
【創業】
2000年１月
【資本金】
１億円
【所在地】
〒102-0083 東京都千代田区麹町4丁目2-6 住友不動産麹町ファーストビル5階
※1）The number of individual unique users of NP Atobarai based on the matching of duplicative names and phone numbers between April 1, 2021 to March 31, 2022
Direct any inquiries regarding this release to:
担当 ：株式会社ネットプロテクションズ 広報
MAIL : pr@netprotections.co.jp
