Net Protections, Inc. (headquartered in Chiyoda-ku, Tokyo; CEO: Shin Shibata; “Net Protections”) announced a new partnership with Japanet Takata Co., Ltd. (headquartered in Sasebo, Nagasaki; President: Akito Takata; “Japanet TAKATA”). NP Atobarai, BtoC Buy Now Pay Later (BNPL) service, is available from June 15, 2023.
Track record and reliability are behind the introduction of BNPL service
Japanet’s aim is to look beyond products and show people how they can change their lives, by creating a form of shopping that enables those who look and listen to enjoy every moment. At the same time, Japanet wants to enrich every moment for customers once they have purchased products. After the reconsideration of the payment method, Japanet decided to introduce NP Atobarai due to its track record and reliability as the No.1 (*1) in the BNPL service industry.
*1 Based on Net Protections’ estimates (merchant base); of the 300 companies listed in the January 7, 2021 edition of the Mail Order Newspaper's "75th Mail Order Sales Ranking," the survey covered 166 companies (as of March 1, 2020) that had introduced BNPL among 239 companies excluding those that handle high-value merchandise.
■About NP Atobarai
NP Atobarai is a Buy Now Pay Later (BNPL) service for BtoC e-commerce. As the first BNPL service in Japan, it has become the most used and trusted BNPL service in Japan. It yearly processes transactions over JPY 374.5 billion with more than 15 million unique users (*2). NP Atobarai provides a simple and easy-to-use BNPL service, and no credit card information is required.
Customers find NP Atobarai easy and safe to use, especially with their first-time visiting online retailers because they can pay with confidence after the arrival of the order. Also, for NP Atobarai stores, merchants can satisfy their demand for BNPL that takes up 20% of online shopping (*3) and expect sales increase while preventing risks.
For further information regarding NP Atobara(Japanese only)
：https://www.netprotections.com/
*2 The number of individual unique users of NP Atobarai based on the matching of duplicative names and phone numbers during FY2021 (April 1, 2021 to March 31, 2022)
*3 Based on our research
About Net Protections, Inc.
商号 ：株式会社ネットプロテクションズ
（株式会社ネットプロテクションズホールディングス（東証プライム、証券コード7383）グループ）
代表者 ：代表取締役社長 柴田 紳
URL ：https://corp.netprotections.com/
事業内容 ：後払い決済サービス各種
創業 ：2000年1月
資本金 ：1億円
所在地 ：東京都千代田区麹町4丁目2-6 住友不動産麹町ファーストビル5階
Direct any inquiries regarding this release to:
Net Protections PR
Email : pr@netprotections.co.jp
