Net Protections Holdings, Inc. (headquartered in Chiyoda-ku, Tokyo; CEO: Shin Shibata; “Net Protections”) is pleased to announce that the cumulative transaction volume*1 for payments made with BtoB Buy Now Pay Later (BNPL) service, NP Kakebarai, surpassed JPY 500 billion in May 2023. To celebrate this landmark achievement, a “Three Months with Zero Monthly Fixed Fees Campaign” will be implemented exclusively for businesses newly introducing NP Kakebarai, from Friday, June 16 to Monday, July 31, 2023.
Total amount of payments made with NP Kakebarai (incl. consumption tax)
Background to cumulative transaction volume topping JPY 500 billion
After launching in 2011, in just seven years NP Kakebarai reached a cumulative transaction volume of JPY 100 billion in 2018. Since then, and even throughout the economic challenges arising due to the global pandemic, rapid growth has continued, resulting in a cumulative transaction volume of JPY 500 billion in May 2023.
Net Protections believes that this rapid growth is due to a significant increase in service awareness and the number of large-scale business consultations, achieved through the mass-marketing campaigns implemented in FY2022 with the aim of boosting awareness of the service and enhancing digital marketing. Initiatives to optimize marketing measures and facilitate communication flow through the use of a sales support system have improved the efficiency of sales activities and contributed to growth in the number of large-scale business negotiations.
In addition, against the backdrop of economic and employment uncertainty attributable to the pandemic, there have been ever-increasing needs for BtoB transaction services to improve the efficiency of billing operations and stabilize the management base through guaranteed non-payment risk. Following the recovery of the post-covid economy from late 2022 onwards, business conditions have improved for industries such as food wholesaling and advertising. In addition, we believe that the soon-to-be-enforced Qualified Invoice System and the Law Concerning Preservation of National Tax Records are providing added impetus for companies, large and small alike, to reassess and revise their billing operations.
Future business outlook
With a cumulative transaction volume of JPY1 trillion as the next target, Net Protections will support companies in further growing their businesses and taking on new challenges, through the provision of services to the BtoB market, which has a total value of around JPY 180 trillion*2.
As part of that process we will facilitate the digital transformation of billing and payment operations. We will also contribute to corporate growth in the food industry, where clients include retail businesses that have been severely impacted by the pandemic, and also for venture companies seeking to expand their businesses in the resurgent post-covid economy.
*2) Small and medium-sized enterprises’ (SMEs)total payable bills and accounts: JPY 50 trillion (Source: Basic Survey on SMEs 2019 (Small and Medium Enterprise Agency)) × 3.6 times annual turnover (365 days ÷ Average payment site for promissory notes by SMEs: 101.1 days (Source: Report of the Study Group for Improving Promissory Notes and Other Payment Conditions (Small and Medium Enterprise Agency)).
Introducing the JPY500 billion celebration campaign
Campaign details: Zero Monthly fixed fees for three months, from the month account issued (Regular fee: from JPY12,000 (excl. tax))
Eligibility: New businesses that complete an application to use NP Kakebarai without any errors by submitting the form below during the campaign period.
Application period: Friday, June 16 to Monday, July 31, 2023
Application page (Japanese only): https://np-kakebarai.com/contactus/form-5000cp/
Points to note:
Companies that have already used NP Kakebarai are not eligible to participate in the campaign.
If any application information is incomplete and not rectified during the eligibility period, applicants may be excluded from using the campaign.
After the complementary period for the Zero Monthly Fixed Fees ends, the plan will automatically change to one selected by the user at the time of application. Please contact Net Protections for an estimate.
The minimum period of NP Kakebarai usage is six months.
As a result of the screening process, some applicants may not be able to use the service.
Campaign contents and period are subject to change without notice.
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About NP Kakebarai
NP Kakebarai is a BtoB Buy Now Pay Later (BNPL) service that guarantees risk-free transactions and streamlines the complicated billing/payment process between merchants and customers through credit screening, billing, collection, payment confirmation, and payment reminders. With NP Kakebarai, businesses can outsource and digitally transform the whole billing process, thus it is able to reduce unnecessary operations and boost productivity. In addition, NP Kakebarai's sophisticated credit screening system which does not rely on the traditional Credit Bureau, accurately detects delinquency risk while maintaining 99% approval rate*3, thus merchants can easily handle SMEs, even individual businesses while preventing risks. Therefore, it contributes to merchants’ sales increase and market expansion, also improvement of cash flow for clients for its flexible payment deadline. As of 2022, NP Kakebarai's annual transaction volume is JPY 97.9 billion, and 460,000 companies, or one out of every eight companies in Japan, use the service annually. NP Kakebarai will continue to be dedicated to providing the service creating a sustainable environment in which all stakeholders can challenge and grow more freely.
For further information about NP Kakebarai: https://np-kakebarai.com (Japanese only)
For further information about NP Kakebarai:https://np-kakebarai.com/ (Japanese only)
*3) As of March 31, 2022
*4) Based on “Report of the 2021 Basic Survey on Small and Medium-sized Enterprises" which estimated the number of Japan enterprise to 3.85 million and the number of companies using NP Kakebarai
About Net Protections, Inc.
商号 ：株式会社ネットプロテクションズ
（株式会社ネットプロテクションズホールディングス（東証プライム、証券コード7383）グループ）
代表者 ：代表取締役社長 柴田 紳
URL ：https://corp.netprotections.com/
事業内容 ：後払い決済サービス各種
創業 ：2000年1月
資本金 ：1億円
所在地 ：東京都千代田区麹町4丁目2-6 住友不動産麹町ファーストビル5階
Direct any inquiries regarding this release to:
Net Protections PR
Email: pr@netprotections.co.jp
