Net Protections, Inc. (headquartered in Chiyoda-ku, Tokyo; CEO: Shin Shibata; “Net Protections”) is pleased to announce that it has started a referral agency service for customers of NP Kakebarai, a BtoB Buy Now Pay Later (BNPL) service.
As the first step of the initiative, IVRy, Inc. and Canly, Inc. will start selling their services to companies using NP Kakebarai from April 2024.
Background and purpose of the initiative
Since its launch in 2011, NP Kakebarai has been used in a wide variety of industries and business categories, and currently has the largest share*1 in the BtoB payment industry, with approximately 670,000 domestic companies having used NP Kakebarai. Small and medium-sized enterprises, which account for the majority of these 670,000 companies, have to perform a large number of tasks on a daily basis amid a serious shortage of labor, making it difficult for them to devote sufficient resources to initiatives that will lead to improvements in essential issues. In light of this situation, Net Protections has decided to launch this initiative with the aim of contributing to business growth in a more multifaceted way by introducing services to approximately 670,000 companies that will help them improve their operational efficiency and sales.
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Business scheme
Based on our annual GMV for FY2021 from Deloitte Tohmatsu MIC Research Institute “MIC IT Report October 2022 – Survey on BtoB Payment Service Provider Market. (https://mic-r.co.jp/micit/2022/)
Details of the initiative
From April 2024, we will start a referral agency service to companies using NP Kakebarai.
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IVRy, an interactive voice AI SaaS provided by IVRy, Inc.
URL：https://ivry.jp/
・Canly, a collective management service for maps, websites, and various social networking services provided by Canly, Inc.
URL：https://jp.can-ly.com/
NP Kakebarai customers can take advantage of special plans for SaaS services that help companies improve their operational efficiency and sales.
On the other hand, partners can approach to the 670,000 companies*2 that use NP Kakebarai without any initial costs.
*2 ) The number of companies that used NP Kakebarai between April 1, 2023 to March 31, 2024
Comments from IVRy and Canly
Ryoga Okunishi, CEO of IVRy, Inc.
We are very pleased to have the opportunity to introduce our service, IVRy, an interactive voice AI SaaS, to the more than 670,000 companies using NP Kakebarai through this initiative with Net Protections. We will continue to develop and provide functions that utilize the latest technologies, such as AI, to promote business efficiency through telephony DX for businesses facing telephony challenges.
Mamoru Tatsumi, Co-CEO of Canly, Inc.
We are very pleased to have this opportunity to offer Canly to more business operators through the partnership with Net Protections.
We are committed to solving the customer attraction issues faced by the more than 670,000 companies that use NP Kakebarai.
The future of the referral agency service
We are considering partnerships with other companies in the future so that we can provide services that lead to business growth for companies using NP Kakebarai.
We will continue to seek ways to provide better services to NP Kakebarai customers by leveraging the knowledge and data we have accumulated since the launch of NP Kakebarai in 2011.
About NP Kakebarai
NP Kakebarai is a BtoB Buy Now Pay Later (BNPL) service that guarantees risk-free transactions and streamlines the complicated billing/payment process between merchants and customers through credit screening, billing, collection, payment confirmation, and payment reminders. With NP Kakebarai, businesses can outsource and digitally transform the whole billing process, thus it is able to reduce unnecessary operations and boost productivity. In addition, NP Kakebarai's sophisticated credit screening system which does not rely on the traditional Credit Bureau, accurately detects delinquency risk while maintaining 99% approval rate*3, thus merchants can easily handle SMEs, even individual businesses while preventing risks. Therefore, it contributes to merchants’ sales increase and market expansion, also improvement of cash flow for clients for its flexible payment deadline. As of 2023, NP Kakebarai's annual transaction volume is JPY 136.9 billion, and 670,000 companies, or one out of every six companies in Japan, use the service annually*4. NP Kakebarai will continue to be dedicated to providing the service creating a sustainable environment in which all stakeholders can challenge and grow more freely.
For more information about NP Kakebarai :https://np-kakebarai.com/
3) As of March 31, 2023
4)
Calculated based on approximately 3.67 million companies in Japan (from the 2021 Economic Census - Activity Survey by the Ministry of Internal Affairs and Communications and the Ministry of Economy, Trade and Industry) divided by 670,000 unique purchasing companies in the fiscal year ended March 31, 2024
About Net Protections, Inc.
Company Name: Net Protections, Inc.
(Net Protections Holdings, Inc. [Code: 7383, the Prime Market of the Tokyo Stock Exchange] Group)
Representative: Shin Shibata, CEO
Website :https://corp.netprotections.com/
Business Description: Provision of Buy Now Pay Later (BNPL) services
Founded: January, 2000
Capital: JPY 100 million
Head Office: Sumitomo Fudosan Kojimachi First Building 5th Floor, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo 102-0083, Japan
Direct any inquiries regarding this release to:
Net Protections PR
Email: pr@netprotections.co.jp
