Net Protections, Inc., a pioneer in credit tech that creates new forms of credit (Headquartered in Chiyoda-ku, Tokyo; CEO: Shin Shibata; “Net Protections”) has entered into a business alliance with AnyMind Group Inc. (Headquartered in Shibuya-ku, Tokyo; CEO: Kosuke Sogo; “AnyMind Group.”) Through this alliance, Net Protections’ payment service, atone, which is chosen for its clarity, becomes available as a default payment method in the D2C platform business provided by AnyMind Group.
Background to Linking with atone
AnyMind Group is an end-to-end commerce enablement company that provides a one-stop platform for individuals such as influencers and creators, and media and brand companies to support production, e-commerce enablement, marketing, and logistics in 13 markets across Southeast Asia, East Asia, India and the Middle East. AnyMind Group adopts diverse payment methods to provide options catering to every customer’s needs. Some are already linked to Buy Now Pay Later (BNPL) services, however, AnyMind Group intends to address the needs of customers preferring to use atone among all other BNPL services, which ultimately led to this linkage.
A Key Reason to Link with atone
Net Protections provided linking modules of atone for AnyMind Group to add additional payment options for its clients. AnyMind Group decided to partner with Net Protections because atone provides superior user experience compared to other BNPL services, in addition to requiring less man-hour for linkage.
atone is a payment system focused on a smooth and secure user experience as below:
①Lowest fee level in the industry
End-customers pay a more reasonable fee than other BNPL services upon use, making it easier and more accessible to new or repeat shoppers.
②Better incentive rewards
atone is the only BNPL service in Japan with a better incentive system, offering reward points to users on purchases which are redeemable on next shopping.
③Diverse payment methods
A highly convenient payment system, offering diverse payment methods for users. Paper-based billing is available, in addition to electronic barcode and direct debit, which is easier for users familiar with ”deferred payment at convenience stores” widely used in Japan.
Expected effect of atone
AnyMind Group considers atone as a payment system compatible with D2C platforms, and expects that it will help increase e-commerce sales of customers as well as its own, with enhanced user satisfaction by optimizing shopping experience, and growing lifetime value.
About atone
atone is a cardless BNPL payment service known for its easiness and clarity. Through the point reward system, merchants can reach 4.9 million non-credit card users (※1), contributing to the improvement of the new acquisition, LTV, and repurchase rate. It can be introduced in various industries such as E-Commerce, digital content, and even physical stores with reasonable service fee. Users can consolidate their purchases into a single invoice in the month and pay in the following month. Also, 0.5% of the purchase is rewarded as NP point and can be used for discounts. Customers can use atone immediately with a simple sign-up and easily check the usage status and purchase history any time on the app.
For further information regarding atone：https://atone.be/(Japanese Only)
※1）Source: Company information.The number of NP members (excluding the withdrawing member) as of Sep. 2021.
About AnyMind Group
Founded in April 2016, AnyMind Group is an end-to-end commerce enablement company with a purpose to make it exciting for everyone to do business. The company provides two broad offerings to brands and businesses, publishers and influencers: Brand Commerce and Partner Growth. Brand Commerce provides businesses with the company’s platforms for manufacturing, e-commerce enablement, marketing and logistics, whilst Partner Growth provides web and mobile app publishers along with influencers and content creators with platforms for monetization and optimization. Partner Growth customers can also tap on the company’s Brand Commerce offering. AnyMind Group has over 1,000 staff across 17 offices in 13 markets, including Singapore, Thailand, Indonesia, Vietnam, Cambodia, Malaysia, the Philippines, Hong Kong, Taiwan, Mainland China, Japan, India and the United Arab Emirates.
For further information regarding AnyMind Group：https://anymindgroup.com/
Overview of Net Protections, Inc.
Net Protections, Inc. is a pioneer company in Buy Now Pay Later (BNPL) services in Japan and is leading the market with the largest market share (※2). In 2002, Net Protections launched its first service, NP Atobarai, a BNPL that guarantees risk-free transactions for businesses and provides a deferred payment for customers in Japan for the first time. In FY2020, NP Atobarai’s annual transaction volume has hit the growth rate of 116% compared to the previous fiscal year. NP Atobarai is used by numerous enterprises with over 15.8 million unique users in Japan (※3) and has processed more than 280 million transactions to date. In 2011, Net Protections released NP Kakebarai, a BNPL service for BtoB. NP Kakebarai has grown 127% yearly and played a role as the dominant BtoB payment service in Japan. In 2017, Net Protections launched atone, BtoC BNPL service with membership benefits that offers better shopping experience. In 2018, Net Protections released AFTEE, BtoC BNPL service in Taiwan. Net Protections has accumulated transaction data and knowledge since its first service launched, which has enabled it to build a sophisticated credit screening system and solid operation skills. Net Protections always pursues creating a society where everyone can do business safely and easily.
【Company Name】
Net Protections, Inc.
【CEO】
Shin Shibata
【Website】
https://corp.netprotections.com/
【Business Outline】
BtoC E-Commerce BNPL Payment Service “NP Atobarai”（”Buy Now Pay Later (BNPL)” Service）
BtoB BNPL Payment Service “NP Kakebarai”
BtoC BNPL Payment Service “NP Atobarai air” for day-to-day services
BtoC BNPL Payment Service with membership benefits “atone”
BtoC BNPL Payment Service in Taiwan “AFTEE”
Point Reward Program: NP Point Club
【Founded】
January, 2000
【Capital】
JPY 100 million
【Headquarter】
SUMITOMO FUDOSAN KOJIMACHI FIRST BUILDING 5F, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo 102-0083 Japan
※2）Calculated based on the estimated size of BNPL market in Japan of JPY882 billion in FY2020 and the aggregate of GMV of NP Atobarai and atone in FY2020 of JPY360 billion. The estimated size of BNPL market in Japan is provided from Yano Research Institute “Online Payment/Settlement Service Providers 2021”
※3）The number of individual unique users of NP Atobarai based on the matching of duplicative names and phone numbers during FY3/2021 (April 1, 2020 to March 31, 2021).
Direct any inquiries regarding this release to:
Direct any inquiries regarding this release to:
JCB
EMAIL：jcb-pr@jcb.co.jp
Net Protections, Inc.
EMAIL：pr@netprotections.co.jp
