Net Protections Inc. (headquartered in Chiyoda-ku, Tokyo; CEO: Shin Shibata; “Net Protections”) is pleased to announce that its B2C Buy Now Pay Later (BNPL) service, atone is now available on BEAMS Official Online Store, provided by BEAMS Co., Ltd. (headquartered in Shibuya-ku, Tokyo; CEO:Yo Shitara; “BEAMS”).
Background of Partnership and Future Outlook
atone is a BNPL service that allows users to complete payments instantly without credit cards. By offering a frictionless checkout experience, atone effectively shortens the checkout time and helps reduce cart abandonment, particularly for new users via social media. With over 20 years of experience as a pioneer in the BNPL industry, Net Protections provides a highly stable and secure payment infrastructure, ensuring a reliable experience for both merchants and shoppers.
Merchants can also utilize 'atone shops,' a dedicated web portal for discovering atone stores and deals, to drive brand awareness and promotional activities. This provides an opportunity to attract new customers from the established atone membership.
About atone
atone is a BNPL service available for both online and in-store purchases. Users can complete their purchases immediately and pay later without registering a bank account, credit card, or adding funds. For merchants, atone helps reduce cart abandonment by making checkout easier for customers who might otherwise leave without completing their purchase. In physical stores, atone supports cashless payments even for customers who have credit cards but prefer not to use them. Additionally, atone’s reward points program makes it easier for merchants to attract new customers and encourage repeat purchases.
For more information about atone: https://atone.be/ (Japanese only)
About BEAMS
Celebrating its 50th anniversary in 2026, BEAMS was founded in 1976 in Harajuku, Tokyo. Starting with its inaugural shop, “American Life Shop BEAMS,” the company has since expanded to various store concepts inspired by global lifestyles. As a pioneer of the multi-brand boutique (select shop) model, BEAMS has remained a trendsetter, curating and introducing domestic and international brands across a multidisciplinary range including fashion, home goods, interior design, music, art, and food. With approximately 175 stores across Japan and the Asia region, the culture woven through its community of "products, experiences, and people" continues to receive broad support from diverse generations.
For more information about BEAMS:https://www.beams.co.jp/(Japanese only)
About Net Protections, Inc.
Company Name: Net Protections, Inc. (Net Protections Holdings, Inc. [Code: 7383, the Prime Market of the Tokyo Stock Exchange] Group)
Representative: Shin Shibata, CEO
Website: https://corp.netprotections.com/en/
Business Description: Provision of Buy Now Pay Later (BNPL) services
Founded: January, 2000
Capital: JPY 100 million
Head Office: Sumitomo Fudosan Kojimachi First Building 5th Floor, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo 102-0083, Japan
About BEAMS Co., Ltd.
Company Name: BEAMS Co., Ltd.
Representative: Yō Shitara, CEO
Website: https://www.beams.co.jp/company/
Business: Sales of men's clothing, women's clothing, bags, shoes, and miscellaneous goods
Head Office: Jingumae Tower Building, 1-5-8 Jingumae, Shibuya-ku, Tokyo 150-0001, Japan
Direct any inquiries regarding this release to:
Net Protections PR
Email: pr@netprotections.co.jp
