Net Protections, Inc., a pioneer in credit tech that creates new forms of credit (Headquartered in Chiyoda-ku, Tokyo; CEO: Shin Shibata; “Net Protections”) hereby announces that it provides its cardless BNPL service “atone,” to the two official online shops run by Triumph International (Japan), Ltd. (Headquartered in Chuo-ku, Tokyo; CEO: Vincent Nerias; “Triumph”)

Triumph online shop: https://jp.triumph.com/(Japanese Only)
AMOSTYLE BY Triumph online shop: https://jp.amos-style.com/(Japanese Only)

About the introduction

Triumph has not yet adopted a BNPL payment service on its official online shops but started to notice the increasing demand for BNPL with CVS payment.
atone is a BNPL payment service that allows customers to pay at convenience stores without credit card, bank account, and advance payment. In addition, it features mobile-first UX design optimized for purchase with mobile devices.
Triumph has evaluated that atone is highly compatible with female users who are familiar with shopping via mobile devices while reviewing BNPL payment services and concluded to partner with atone.

About atone

atone is a cardless BNPL payment service known for its easiness and clarity. Through the point reward system, merchants can reach 4.9 million non-credit card users (※A), contributing to the improvement of the new acquisition, LTV, and repurchase rate. It can be introduced in various industries such as E-Commerce, digital content, and even physical stores with reasonable service fee. Users can consolidate their purchases into a single invoice in the month and pay in the following month. Also, 0.5% of the purchase is rewarded as NP point and can be used for discounts. Customers can use atone immediately with a simple sign-up and easily check the usage status and purchase history any time on the app.
For further information regarding atone: https://atone.be/(Japanese Only)

※1）Source: Company information. The number of NP members (excluding the withdrawing member) as of Sep. 2020.

About Net Protections, Inc.

Net Protections is a pioneer company in BNPL payment services in Japan and leading the market with top market share(※2). In 2002, Net Protections (NP) released NP Atobarai, Buy Now Pay Later (BNPL) payment service that guarantees risk free payment for merchants in Japan for the first time. For the year ended March 31, 2021, NP Atobarai’s annual transaction volume has kept increasing 116% as compared to the previous fiscal year. NP Atobarai is used by numerous enterprises with over 15.8 million unique users in Japan(※3) and has processed more than 280 million transactions to date. In 2011, NP introduced NP Kakebarai, BtoB BNPL payment service that simplifies BtoB transaction process and guarantees risk free with its accumulated know-how. NP Kakebarai has grown 127% yearly and plays a role as the dominant BtoB payment service provider in Japan. In 2017, Net Protections released atone, BtoC BNPL payment service with membership benefits that offers better shopping experience. In 2018, NP introduced AFTEE, BtoC BNPL payment service in Taiwan. NP has accumulated transaction data since its first service launched, which enables the pursuit of new opportunities in the field of big data analysis and continues to pursue long-term business growth and organizational development to fulfill the mission to “Create New Standard.”

【Company Name】
Net Protections, Inc.
(Net Protections Holdings, Inc.[Code: 7383, Prime Market of Tokyo Stock Exchange] Group)
【CEO】
Shin Shibata
【Website】
https://corp.netprotections.com/
【Business Outline】
BtoC e-commerce BNPL (Buy Now Pay Later) Service, NP Atobarai
BtoB BNPL Service, NP Kakebarai
BtoC BNPL Service, NP Atobarai air for individual day-to-day operations
BtoC BNPL Service with membership benefits, atone
BtoC BNPL Service in Taiwan, AFTEE
Point Reward System, NP Point Club
【Founded】
January, 2000
【Capital】
JPY 100 million
【Headquarter】
SUMITOMO FUDOSAN KOJIMACHI FIRST BUILDING 5F, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo 102-0083 Japan

※2）Calculated based on the estimated size of BNPL market in Japan of JPY882 billion in FY2020 and the aggregate of GMV of NP Atobarai and atone in FY2020 of JPY360 billion. The estimated size of BNPL market in Japan is provided from Yano Research Institute “Online Payment/Settlement Service Providers 2021”
※3）The number of individual unique users of NP Atobarai based on the matching of duplicative names and phone numbers during FY3/2021 (April 1, 2020 to March 31, 2021).

Overview of Triumph International (Japan), Ltd.

Triumph International (Japan) is a major underwear manufacturing company well known for its excellence in design and responsiveness to women’s needs with innovative technology. It offers many underwear brands including “Tenshi no bra” and “Koi Suru Bra.”

【Company Name】
Triumph International (Japan), Ltd.
【CEO】
Vincent Nelias
【Website】https://www.triumph.com/jp/ja/cw_company.html
【Business Outline】
Manufacture and sale of underwear
【Founded】
October, 1964
【Capital】
JPY 100 million
【Headquarter】
5-6-4 Tsukiji, Chuo-ku, Tokyo, 104-8423 Japan

Direct any inquiries regarding this release to:

Net Protections PR
Email: pr@netprotections.co.jp

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