Net Protections Inc. (headquartered in Chiyoda-ku, Tokyo; CEO: Shin Shibata; "Net Protections") has signed a contract with P2C Studio Co., Ltd. (Group company of UUUM / headquartered in Minato-ku, Tokyo; CEO: Takayuki Shigemoto; "P2C Studio"), which handles influencer and brand goods. The online store MUUU (https://muuu.com/), and each of its influencers' brand stores, have started offering Net Protections' BNPL service, atone from the end of March 2022.
Reason for Implementation
P2C Studio had adopted convenience store payments, but because it was prepaid, the operational load to confirm payments and secure inventory while being paid was problematic. In accordance with the system change of the e-commerce website, it was considered switching to a BNPL service that also supports convenience store payments to reduce the operational load.
atone is a BNPL service that supports not only convenience store payments, but also direct debit and LINE Pay. Users can use it as many times as they like, and payment is made in a monthly sum the following month. The interface is adapted for smartphones and allows users to easily check their usage balance whenever they need.
In addition, it was highly rated not only for goods sales, but also for online sales of digital content, including video and music. This as well as its multifunctionality at payment at physical stores led to its adoption.
P2C Studio expects to create synergy with atone that is suitable for its business model as it expands e-commerce sales and brand planning for various influencers.
About atone
atone is a cardless Buy Now Pay Later (BNPL) service well-known for its simplicity and clarity. With its point reward program, atone stores can approach 5.29 million non-credit card users (※1) and expect the increase of new customer acquisition, LTV, and repeat purchase rate. atone can be used in various fields such as e-commerce, digital content, and even physical stores. Customers can consolidate their orders into a single invoice in the month and pay in the following month. Also, 0.5% of the purchase is rewarded as NP points and can be used for discounts anytime. For the first-time users, it is possible to pay with atone immediately with a simple sign-up, and users can easily check the usage status and purchase history on the app.
For further information regarding atone: https://atone.be/shop (Japanese only): https://atone.be/
※1) Based on the number of the registered NP members as of March 31, 2022
About Net Protections, Inc.
Net Protections, Inc. is a pioneer of Buy Now Pay Later (BNPL) services in Japan. In 2002, Net Protections launched its first service, NP Atobarai, a BNPL that guarantees risk-free transactions for businesses and provides a deferred payment for customers in Japan for the first time. NP Atobarai is used by numerous enterprises with over 15 million users (※2) and has surpassed 340 million transactions as of March, 2022. In 2011, Net Protections released NP Kakebarai, a BNPL service for BtoB. NP Kakebarai has grown 130% yearly and played a role as the dominant BtoB payment service in Japan. In 2017, Net Protections launched atone, BtoC BNPL service that can be used at not only e-commerce, but also digital content and physical retailers. In 2018, Net Protections released AFTEE, BtoC BNPL service in Taiwan. Net Protections has accumulated transaction data and knowledge since its first service launched, which has enabled it to build a sophisticated credit screening system and solid operation skills. Net Protections always pursues creating a society where everyone can do business safely and easily.
【Company Name]】
Net Protections, Inc.
(Net Protections Holdings, Inc. [Code: 7383, the Prime Market of the Tokyo Stock Exchange] Group)
【Representative】
Shin Shibata, CEO
【Website】
https://corp.netprotections.com/en/
【Services】
BtoC e-commerce Buy Now Pay Later (BNPL) service, NP Atobarai
BtoB BNPL service, NP Kakebarai
BtoC BNPL service for on-site services, NP Atobarai air
BtoC cardless BNPL service, atone
BtoC BNPL service in Taiwan, AFTEE
Point reward program, NP Point Club
【Founded】
January, 2000
【Capital】
JPY 100 million
【Location】
Sumitomo Fudosan Kojimachi First Building 5th Floor, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo 102-0083, Japan
*2) The number of individual unique users of NP Atobarai based on the matching of duplicative names and phone numbers between April 1, 2021 to March 31, 2022
Overview of P2C Studio
Direct any inquiries regarding this release to:
Net Protections PR
Email: pr@netprotections.co.jp
