Net Protections, Inc. (headquartered in Chiyoda-ku, Tokyo; CEO: Shin Shibata; “Net Protections”) is pleased to announce that its BNPL service, atone, which is well-known for its simplicity and clarity, has been introduced on the ‘KADOKAWA Store,’ the official online store of KADOKAWA CORPORATION (headquartered in Chiyoda-ku, Tokyo; President: Takeshi Natsuno; “KADOKAWA”).
Reason for Implementation
Amid the growing diversity for e-commerce payment methods in recent years, KADOKAWA Store set its sights on the increasing demands for cardless BNPL services. In addition, the percentage of pre-order sales is high for character merchandise, and in some cases, it requires a long period of time between order placement and shipment.
For that reason, it was an issue to maintain a credit screening result between the order placement and the delivery of the product. atone is a BNPL service that can be used without a credit card and offers various payment methods, including convenience store payment, which has high demand. Moreover, the proprietary credit screening system based on the tremendous volume of transaction data possessed by Net Protections as a leading BNPL service provider enables support for long-term credit holds.
Given these factors, KADOKAWA Store has decided to introduce this highly functional and versatile payment service with the expectation that it would improve user convenience and increase sales.
Features of atone
① User-friendly BNPL service suited for smartphone users
With atone, there is no need for advance deposits or credit cards. atone is designed primarily for smartphones, and is simple and easy to use for a wide range of users.
②Diverse payment methods
Customers can select convenience store payment, wire-transfer, direct debit, LINE Pay, and other payment options according to their own preference.
③ Only BNPL service in Japan with point program
Shopping with atone earns points based on the shopping amount, and it can be used for discounts when making next purchases.
About KADOKAWA Store
As the official online store of KADOKAWA, KADOKAWA Store offers a product lineup consisting of KADOKAWA publications, magazine subscriptions, merchandise, and more. There are also plenty of exclusive offers only available at the official store, and it provides a video sales and streaming service called “KADOKAWA Store TV” and a crowdfunding function called “Ketsujitsu.”
For further information regarding KADOKAWA Store：https://store.kadokawa.co.jp/
About atone
atone is a cardless Buy Now Pay Later (BNPL) service well-known for its simplicity and clarity. With its point reward program, atone stores can approach 5.29 million non-credit card users (※1) and expect the increase of new customer acquisition, LTV, and repeat purchase rate. atone can be used in various fields such as e-commerce, digital content, and even physical stores. Customers can consolidate their orders into a single invoice in the month and pay in the following month. Also, 0.5% of the purchase is rewarded as NP points and can be used for discounts anytime. For the first-time users, it is possible to pay with atone immediately with a simple sign-up, and users can easily check the usage status and purchase history on the app.
For further information regarding atone：https://atone.be/(Japanese only)
※1）Based on the number of the registered NP members as of March 31, 2022
About KADOKAWA Store
[Company Name]
KADOKAWA CORPORATION
[Representative]
Takeshi Natsuno, President
[Website]
https://group.kadokawa.co.jp/
[Services]
KADOKAWA CORPORATION develops a wide range of entertainment including publication, videos, games, Web services, education, operating IP experiential facilities such as TOKOROZAWA SAKURA TOWN. By utilizing technology, KADOKAWA CORPORATION implements a global media mix strategy, focusing on stable Intellectual Property (IP) creation and delivering it to the world in a variety of forms.
[Founded]
October 1, 2014
[Capital]
JPY 40.6 billion
[Head Office]
2-13-3 Fujimi, Chiyoda-ku, Tokyo 102-8177, Japan
About Net Protections, Inc.
Net Protections, Inc. is a pioneer of Buy Now Pay Later (BNPL) services in Japan. In 2002, Net Protections launched its first service, NP Atobarai, a BNPL that guarantees risk-free transactions for businesses and provides a deferred payment for customers in Japan for the first time. NP Atobarai is used by numerous enterprises with over 15 million users (※2) and has surpassed 340 million transactions as of March, 2022. In 2011, Net Protections released NP Kakebarai, a BNPL service for BtoB. NP Kakebarai has grown 130% yearly and played a role as the dominant BtoB payment service in Japan. In 2017, Net Protections launched atone, BtoC BNPL service that can be used at not only e-commerce, but also digital content and physical retailers. In 2018, Net Protections released AFTEE, BtoC BNPL service in Taiwan. Net Protections has accumulated transaction data and knowledge since its first service launched, which has enabled it to build a sophisticated credit screening system and solid operation skills. Net Protections always pursues creating a society where everyone can do business safely and easily.
【Company Name】
Net Protections, Inc.
(Net Protections Holdings, Inc.[Code: 7383, Prime Market of Tokyo Stock Exchange] Group)
【Representative】
Shin Shibata, CEO
【Website】
https://corp.netprotections.com/en/
【Services】
BtoC e-commerce Buy Now Pay Later (BNPL) service, NP Atobarai
BtoB BNPL Service, NP Kakebarai
BtoC BNPL service for on-site services, NP Atobarai air
BtoC cardless BNPL service, atone
BtoC BNPL Service in Taiwan, AFTEE
Point reward program, NP Point Club
【Founded】
January, 2000
【Capital】
JPY 100 million
【Head Office】
SUMITOMO FUDOSAN KOJIMACHI FIRST BUILDING 5F, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo 102-0083 Japan
※2）The number of individual unique users of NP Atobarai based on the matching of duplicative names and phone numbers between April 1, 2021 to March 31, 2022
Direct any inquiries regarding this release to:
Net Protections PR
MAIL : pr@netprotections.co.jp
