Net Protections, Inc. (headquartered in Chiyoda-ku, Tokyo; CEO: Shin Shibata; “Net Protections”) is pleased to announce that its Buy Now Pay Later (BNPL) service, atone, which is well-known for its simplicity and clarity, has been introduced on the ANAP Online Shop, a fashion e-commerce website operated by ANAP, Inc. (headquartered in Minato-ku, Tokyo; CEO: Toshiyasu Ietaka; “ANAP”).
Reason for Implementation
The ANAP Online Shop already offered other BNPL services, but in response to the increasing demands for BNPL services, the company sought to further improve the user experience by introducing a more convenient one. atone’s interface is optimized for smartphones and features functions such as immediate disclosure of credit results to users on screen, contributing to an enhanced user experience. In addition, ANAP decided to introduce atone because of the low burden it imposes on business operators when introducing and operating it, its backup system, and the ability to utilize atone’s membership base of over 6 million people to run promotional campaigns and bring in new customers.
Features of atone
1. Customers can choose between BNPL per purchase and next-month payment.
atone offers two payment options, BNPL per purchase, which allows users to pay at the time of purchase, or next-month payment, which allows users to pay in the following month. Customers can choose their payment timing that is most convenient for them.
2. The only BNPL service in Japan with reward points program
By shopping with atone, customers earn points based on their shopping amount, which can be used for discounts when making the next purchase.
3. Diverse payment methods
Customers can select convenience store payment, wire-transfer, direct debit, LINE Pay, and other payment options according to their own preference.
4. User-friendly service suited for smartphone users
atone is a payment system designed primarily for smartphones. It features a modal display that does not require transitioning from the current page to another, and once the user registers their basic information for the first time, they can make subsequent payments simply by their login information.
About the promotional campaign
1. No service fees for a limited time
During the campaign period, the service fee of 350 yen will be waived for users making a first-time purchase on the ANAP Online Shop using atone BNPL per purchase.
[Campaign period] June 1, 2023 ~ 23:59 on June 30, 2023
2. Limited-time gift of ANAP points
During the campaign period, users making a first-time purchase on the ANAP Online Shop using atone BNPL per purchase or next-month payment will receive up to 1,000 ANAP points depending on the total amount spent during the campaign period.
For further details regarding the campaign: https://www.anapnet.com/news/11730
●Amount of points issued
・3,000 to 5,999 yen: 300 points
・6,000 to 9,999 yen: 500 points
・10,000 yen or more: 1,000 points
[Campaign period] June 1, 2023 ~ 9:59 on June 15, 2023
[Point issuance date] Mid-June 2023
[Point expiration date] Two months from the date of issuance
About ANAP
ANAP is a brand that offers the joy of fashion to various generations, mainly women but also to kids and youngsters, with its unconventional creations, and a mix of various styles and original elements. In addition to 39 directly managed physical stores across Japan (as of August 31, 2022), the brand is also widely distributed through e-commerce sites including its own ANAP Online Shop, ZOZOTOWN, Amazon, and SHOPLIST.com.
For further information regarding ANAP:https://www.anap.co.jp/
About atone
atone is a cardless Buy Now Pay Later (BNPL) service well-known for its simplicity and clarity. With its point reward program, atone stores can approach 6 million non-credit card users (※1) and expect the increase of new customer acquisition, LTV, and repeat purchase rate. atone can be used in various fields such as e-commerce, digital content, and even physical stores. Customers can consolidate their orders into a single invoice in the month and pay in the following month. Also, 0.5% of the purchase is rewarded as NP points and can be used for discounts anytime. For the first-time users, it is possible to pay with atone immediately with a simple sign-up, and users can easily check the usage status and purchase history on the app.
For further information regarding atone:https://atone.be/
※1) Based on the number of the registered NP members as of March 31, 2022
Company profile of ANAP
[Company name]
ANAP Inc.
(Code: 3189, Standard Market of the Tokyo Stock Exchange)
[Representative]
Toshiyasu Ietaka, President
[Services]
Import, sales, and wholesale of casual apparel
[Founded]
September 22, 1992
[Capital]
JPY 522.86 million (as of the end of October 2022)
[Head Office]4-20-19 Minami Aoyama, Minato-ku, Tokyo 107-0062, Japan
About Net Protections, Inc.
Net Protections, Inc. is a pioneer of Buy Now Pay Later (BNPL) services in Japan. In 2002, Net Protections launched its first service, NP Atobarai, a BNPL that guarantees risk-free transactions for businesses and provides a deferred payment for customers in Japan for the first time. NP Atobarai is used by numerous enterprises with over 15 million users (※2) and has surpassed 340 million transactions as of March, 2022. In 2011, Net Protections released NP Kakebarai, a BNPL service for BtoB. NP Kakebarai has grown 130% yearly and played a role as the dominant BtoB payment service in Japan. In 2017, Net Protections launched atone, BtoC BNPL service that can be used at not only e-commerce, but also digital content and physical retailers. In 2018, Net Protections released AFTEE, BtoC BNPL service in Taiwan. Net Protections has accumulated transaction data and knowledge since its first service launched, which has enabled it to build a sophisticated credit screening system and solid operation skills. Net Protections always pursues creating a society where everyone can do business safely and easily.
[Company Name]
Net Protections, Inc.
(Net Protections Holdings, Inc. [Code: 7383, the Prime Market of the Tokyo Stock Exchange] Group)
[Representative]
Shin Shibata, CEO
[Website]
https://corp.netprotections.com/
[Services]
BtoC e-commerce Buy Now Pay Later (BNPL) service, NP Atobarai
BtoB BNPL service, NP Kakebarai
BtoC BNPL service for on-site services, NP Atobarai air
BtoC cardless BNPL service, atone
BtoC BNPL service in Taiwan, AFTEE
Point reward program, NP Point Club
[Founded]
January, 2000
[Capital]
JPY 100 million
[Head Office]
Sumitomo Fudosan Kojimachi First Building 5th Floor, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo 102-0083, Japan
※2) The number of individual unique users of NP Atobarai based on the matching of duplicative names and phone numbers between April 1, 2021 to March 31, 2022
Direct any inquiries regarding this release to:
Net Protections PR
MAIL : pr@netprotections.co.jp
