Net Protections, Inc. (headquartered in Chiyoda-ku, Tokyo; CEO: Shin Shibata; “Net Protections”) has launched atone shops, a web portal where Net Protections’ over 15 million BNPL users can find the best deals for online and physical stores (“stores”).

What is atone shops?

atone shops is the first web portal in Japan that integrates information on stores, campaigns, and reward points for BNPL services*1. atone shops allows members to enjoy special campaigns and shopping at new stores.

atone member stores will be able to conduct campaigns for members and share product information for free, which is expected to attract new atone customers in addition to existing customers.

*1 Net Protections' research, October 2023.

Features of atone shops

User benefits
As a payment service that does not require registering a bank account, credit card information, or adding funds, atone provides a secure and easy payment experience.  However, according to a survey conducted by Net Protections, BNPL users also highly appreciate value for money. Therefore, to meet customers’ needs,  atone has been the only BNPL service offering a reward point program in Japan. With atone shops, customers will be able to find even better deals.

Store benefits
atone has played a role for stores to prevent cart abandonment and lower the risk of losing customers. From now on, atone shops will also serve as a marketing tool to attract and encourage BNPL users to look for deals at the time of payment. Unlike other customer attraction channels, it will be possible to proactively approach BNPL users who value both security and value for money.
According to the cases from other BNPL services from overseas,  BNPL services that link customers to other online stores have a large effect in increasing sales. By approaching active users who are highly motivated to buy, merchants have reported an average sales increase of 20%*2 and a maximum of 70%*3.

※２）https://www.afterpay.com/en-US/for-retailers/access/news/introducing-afterpay-ads
※３）https://www.klarna.com/us/business/marketing-solutions/

atone’s vision

50% of atone members are women in their 20s - 40s. This is because atone has strong coverage in stores where they have high demand. In the future, atone would like to offer a more enjoyable shopping experience for a wider range of users.

To reach a more diverse range of users, Net Protections aims to introduce atone to a wider variety of  products and stores. In addition to the low-priced e-commerce merchandise market, Net Protections will strengthen the presence of atone in market areas that are not usually covered by conventional BNPL services, such as high-priced e-commerce merchandise, non-merchandise, digital content, and physical stores.

By making the service available on any store, Net Protections aims to increase the number of NP members to 20 million, which is currently 15 million people. Furthermore, by increasing the number of customers who visit atone’s member stores, Net Protections aims to expand the value of the service as a marketing tool for merchants.

For more information about atone shops: https://nppoint.jp/ (Japanese only)

About atone

atone is a mobile-optimized BNPL service for both online and offline stores. Users can make purchases immediately and pay later without registering a bank account, credit card, or adding funds. On the other hand, atone merchants can prevent cart abandonment which customers leave the site without completing their purchase. In offline stores, atone can contribute to cashless without losing customers who own credit cards but do not use them. The reward points program makes new acquisition and repeat purchases much easier.

For more information about atone: https://atone.be/ (Japanese only)

Overview of Net Protections, Inc.

Company Name: Net Protections, Inc.
                       (Net Protections Holdings, Inc. [Code: 7383, the Prime Market of the Tokyo Stock Exchange] Group)
Representative: Shin Shibata, CEO
Website :https://corp.netprotections.com/
Business Description: Provision of Buy Now Pay Later (BNPL) services
Founded: January, 2000
Capital: JPY 100 million
Head Office: Sumitomo Fudosan Kojimachi First Building 5th Floor, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo 102-0083, Japan

Direct any inquiries regarding this release to:

Net Protections PR
Email: pr@netprotections.co.jp

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