Net Protections Inc. (headquartered in Chiyoda-ku, Tokyo; CEO: Shin Shibata; “Net Protections”) is pleased to announce that one of our flagship BNPL services, atone Pay in 10 Days, is now integrated with e-commerce platforms W2 Unified and W2 Repeat, provided by W2 Co.,Ltd. (headquartered in Chuo-ku, Tokyo; CEO: Daiki Yamada; “W2”).
About atone Pay in 10 Days
atone Pay in 10 Days is a buy now, pay later (BNPL) service that allows customers to complete their purchase with only SMS authentication—no sign-up required. This streamlined process makes checkout faster and easier, helping to reduce cart abandonment. In combination with the already integrated, atone Pay Next Month, which offers reward points and multiple payment options, merchants can now provide a seamless and rewarding shopping experience that can lead to increased customer retention.
Merchants using W2 Unified and W2 Repeat can now meet the needs of both first-time and repeat customers more effectively by offering both BNPL options, which in turn leads to an enhanced shopping experience for their customers.
In fact, merchants that have implemented both atone Pay Next Month and atone Pay in 10 Days have seen their transaction volume double on average, demonstrating strong adoption of the services among a wide range of customers.
< atone Pay in 10 Days VS atone Pay Next Month>
About atone
atone is a buy now, pay later (BNPL) payment solution available for both online and in-store purchases. Users can complete their purchases first and settle the payment later—no credit card registration, bank account linkage, or prepayment required—making the service instantly available and hassle-free.
For e-commerce businesses, atone helps reduce cart abandonment by streamlining the checkout process, directly contributing to higher conversion rates and lower revenue loss. For physical retailers, atone supports cashless transactions while acquiring customers who may own credit cards but prefer alternative payment options.
With the reward points program, atone also drives new user acquisition, improves repeat purchase rates, and boosts average order value.
Learn more: https://atone.be/ (Japanese only)
About W2 Co.,ltd
W2 Co.,ltd is a systems provider committed to supporting the success of e-commerce businesses through advanced technology and integrated services. With over 70% of its workforce comprising engineers and a 100% in-house development model, W2 delivers high-quality solutions across every stage of the customer journey—from sales and system implementation to customer success.
Through its group companies, W2 offers end-to-end support for businesses such as IT, DX, and marketing consulting, creative design, and e-commerce operations management—empowering clients with total e-commerce solutions.
Its core services include:
W2 Unified: a comprehensive OMO/omnichannel-enabled e-commerce platform
W2 Repeat: a robust solution tailored for subscription and recurring e-commerce models
In alignment with its mission—"Advance commerce, advance lives, advance the world"—W2 continues to develop forward-thinking products and services that shape the future of the e-commerce industry.
The company name "W2" reflects its commitment to fostering Win-Win partnerships. Founded in 2005, W2 celebrates its 20th year of innovation in September 2024.
Overview of Net Protections, Inc.
Company Name: Net Protections, Inc.
Representative: Shin Shibata, CEO
Website: https://corp.netprotections.com/en/
Business description: Provision of Buy Now Pay Later (BNPL) services
Founded: January, 2000
Capital: JPY 100 million
Head Office: Sumitomo Fudosan Kojimachi First Building 5th Floor, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo 102-0083, Japan
Overview of W2 Co.,Ltd.
Company Name: W2 Co.,Ltd
Representative: Daiki Yamada, CEO
Website: https://www.w2solution.co.jp/
Founded: September 2005
Head Office: Ginza Shochiku Square 5th Floor, 1-13-1 Tsukiji, Chuo-ku,
Tokyo, 104-0045, Japan
Direct any inquiries regarding this release to:
Net Protections PR
Email: pr@netprotections.co.jp
