Net Protections Inc. (headquartered in Chiyoda-ku, Tokyo; CEO: Shin Shibata; “Net Protections”) is pleased to announce the launch of its Buy Now Pay Later (BNPL) service atone on DMM.com, the comprehensive digital platform operated by DMM.com LLC (headquartered in Minato-ku, Tokyo; Chairman and CEO: Keishi Kameyama; “DMM”). With this integration, users can now use atone to purchase DMM points, which are required to access various services on DMM.com. To celebrate the launch, a special discount campaign is being held.
Reason for introduction
DMM has introduced atone to offer greater flexibility in payment options and improve the overall convenience of its services.
atone features a proprietary credit screening system with high accuracy, helping reduce operational burdens for merchants. With over 7 million members, atone also aligns well with DMM.com’s customer base, making it a powerful tool for acquiring new users.
Additionally, its unique reward points program provides point-based discounts for future purchases based on transaction amounts, which supports repeat purchases and helps reduce cart abandonment. Since atone can be used alongside other BNPL services without direct competition, it is also expected to increase usage rates on DMM.com. Recognizing these benefits, DMM has decided to implement the service.
Campaign now live!
■Get 5% off with atone
Campaign overview
・Benefit: 5% off when purchasing DMM points with atone
・Eligibility: All new and existing members
・Requirement: Campaign entry via “atone shops” portal
・Conditions: Unlimited usage during the campaign period; no upper limit on purchase amount
・Period: Wednesday, April 23, 2025 – Sunday, May 11, 2025
Details: https://nppoint.jp/ (Japanese only)
About atone
atone is a BNPL service available for both online and in-store purchases. Users can complete their purchases immediately and pay later without registering a bank account, credit card, or adding funds. For merchants, atone helps reduce cart abandonment by making checkout easier for customers who might otherwise leave without completing their purchase. In physical stores, atone supports cashless payments even for customers who have credit cards but prefer not to use them. Additionally, atone’s reward points program makes it easier for merchants to attract new customers and encourage repeat purchases.
For more information about atone: https://atone.be/ (Japanese only)
About DMM.com
DMM.com is a comprehensive digital service platform with 45 million members (as of February 2024). Since its founding in 1998, DMM has expanded into a wide range of fields, currently offering over 60 services. These include entertainment such as video streaming, e-books, and anime, as well as hardware ventures like 3D printing and EV charging, and cutting-edge technologies like AI.
In 2022, DMM launched the subscription-based membership program “DMM Premium,” aiming to build a multi-entertainment platform that connects all entertainment experiences seamlessly.
Under its corporate message, “A future everyone wants to see,” DMM continues to take on new challenges through constant evolution and transformation.
For more details: https://www.dmm.com/ (Japanese only)
About Net Protections, Inc.
Company Name : Net Protections, Inc.
(Net Protections Holdings, Inc. [Code: 7383, the Prime Market of the Tokyo Stock Exchange] Group)
Representative : Shin Shibata, CEO
Website : https://corp.netprotections.com/
Business Description : Provision of Buy Now Pay Later (BNPL) services
Founded : January 2000
Capital : JPY 100 million
Head Office : Sumitomo Fudosan Kojimachi First Building 5th Floor, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo 102-0083, Japan
About DMM.com LLC
Company Name: DMM.com LLC
Representative: Keishi Kameyama, Chairman & CEO
Website: https://dmm-corp.com/
Founded: November 17, 1999
Capital: 100 million 1 yen
Headquarters: Sumitomo Fudosan Roppongi Grand Tower 24F, 3-2-1 Roppongi, Minato-ku,
Tokyo, Japan
Direct any inquiries regarding this release to:
Net Protections PR
Email: pr@netprotections.co.jp
