Net Protections, Inc. (headquartered in Chiyoda-ku, Tokyo; CEO: Shin Shibata; "Net Protections") is pleased to announce that its Buy Now Pay Later (BNPL) service, NP Atobarai, is now available through the PAYGENT Payment Service provided by PAYGENT Co., Ltd. (Headquartered in Shibuya-ku, Tokyo; CEO: Junichi Suzuki; "Paygent"), one of Japan's leading Payment Service Providers (PSP) with the fourth-largest market share in the domestic industry.
About the integration
In today's e-commerce market, BNPL has become one of the essential payment methods, meeting the needs of consumers who want to check products before paying or prefer to shop without a credit card. At the same time, as payment options continue to diversify, e-commerce merchants are increasingly seeking payment platforms that enable more stable and efficient operations.
To increase sales, it is essential for e-commerce merchants to flexibly accommodate their customers' payment needs. For many merchants, mitigating the risk of cart abandonment—which occurs when shoppers leave the checkout page because their preferred payment method is not available—is a critical challenge to prevent lost sales opportunities. By integrating NP Atobarai with the PAYGENT Payment Service, merchants can prevent cart abandonment for customers who do not own a credit card or are hesitant to use it due to security concerns. Ultimately, this enables merchants to acquire new customers and boost sales, all while delivering a highly convenient and seamless shopping experience.
About NP Atobarai
NP Atobarai is a Buy Now Pay Later (BNPL) service for B2C e-commerce. Users can make purchases immediately and pay for them later. No sign-up or credit card is required to use. Merchants can prevent cart abandonment because they can satisfy BNPL demands. Also, merchants can focus on their main business because NP Atobarai takes on all of the BNPL operation process from credit screening to payment collection with a risk-free guarantee.
For further information regarding NP Atobarai: https://www.netprotections.com/ (Japanese only)
About PAYGENT Payment Service
PAYGENT Payment Service is a comprehensive payment solution that allows merchants to implement a wide array of payment methods, including credit cards, through a single integration. It supports payments for a diverse range of B2C services—such as e-commerce, digital content, service provision, and membership fee collection—as well as B2B transactions.
For further information regarding PAYGENT Payment Service: https://www.paygent.co.jp/ (Japanese only)
About Net Protections, Inc.
Company Name: Net Protections, Inc. (Net Protections Holdings, Inc. [Code: 7383, the Prime Market of the Tokyo Stock Exchange] Group)
Representative: Shin Shibata, CEO
Website: https://corp.netprotections.com/en/
Business Description: Provision of Buy Now Pay Later (BNPL) services
Founded: January, 2000
Capital: JPY 100 million
Head Office: Sumitomo Fudosan Kojimachi First Building 5th Floor, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo 102-0083, Japan
About Paygent Co., Ltd.
Company Name: PAYGENT Co., Ltd.
Representative: Junichi Suzuki, CEO
Website: https://www.paygent.co.jp/
Business Description: Provision of payment services for e-commerce merchants, along with payment collection and disbursement services for e-commerce transactions
Founded: May 1, 2006
Head Office: Shibuya Prime Plaza, 19-1 Maruyamacho, Shibuya-ku, Tokyo 150-0044, Japan
Direct any inquiries regarding this release to:
Net Protections PR
Email: pr@netprotections.co.jp
