Net Protections, Inc. (headquartered in: Chiyoda-ku, Tokyo; CEO: Shin Shibata; “Net Protections”) is pleased to announce a new strategic partnership and system integration between its B2B buy-now-pay-later (BNPL) service, NP Kakebarai and W2 BtoB, a specialized B2B e-commerce platform provided by W2 Co., Ltd. (headquartered in: Chuo-ku, Tokyo; CEO: Daiki Yamada; “W2”).
Background of the Integration
In recent years, the digitization of inter-company transactions has accelerated, driving continuous growth in the B2B e-commerce market.
In 2024, the Japanese B2B e-commerce market reached 514.4 trillion JPY (up 10.6% YoY), with the e-commerce penetration rate rising to 43.1% (Source: Ministry of Economy, Trade and Industry, “FY2024 E-Commerce Market Survey Report”).
This shift is fueled by the demand for non-contact operations, labor shortages requiring higher operational efficiency, and government-led DX (Digital Transformation) initiatives.
However, Kakebarai (Invoice Payment) remains the dominant method for B2B transactions.
Despite the move to e-commerce, many companies still struggle with analog processes for credit screening and billing, limiting the actual efficiency gains of digital platforms.
To address these challenges, Net Protections, a leader in B2B credit and billing solutions and W2、a provider of robust e-commerce infrastructure、have integrated their services to provide a seamless, end-to-end digital payment experience for our B2B merchants.
Key Benefits of the Integration
Through this integration, merchants using, W2 BtoB can now easily offer NP Kakebarai on their e-commerce sites, enabling:
・
Comprehensive Outsourcing: Full automation of credit screening, invoice issuance, and payment collection.
・
Risk Mitigation: 100% guarantee against the risk of unpaid receivables.
・ Operational Efficiency: Shifting from physical manual billing to a fully digital workflow to drive sales growth.
About NP Kakebarai
NP Kakebarai is a BNPL service for BtoB transactions. Merchants can streamline their payment and settlement operations and focus on their main business because it manages all the settlement operations from credit screening, invoicing, to payment collection between merchants and their clients. It also covers non-payment risks. Furthermore, its unique credit screening system that does not rely on conventional credit bureau has a credit approval rate of 99%*1 including sole proprietors, which can be expected to expand sales channels and increase sales. Buyers can improve their cash flow by using NP Kakebarai.
For more information about NP Kakebarai :https://np-kakebarai.com/ (Japanese only)
*1 As of March 31, 2025
About Net Protections, Inc.
Company Name ：Net Protections, Inc.
(Net Protections Holdings, Inc. [Code: 7383, the
Prime Market of the Tokyo Stock Exchange] Group)
Representative ：
Shin Shibata, CEO
Website ：https://corp.netprotections.com/
Business Description ：
Provision of Buy Now Pay Later (BNPL) services
Founded ：
January, 2000
Capital ：
JPY 100 million
Head Office ：
Sumitomo Fudosan Kojimachi First Building 5th Floor,
4-2-6 Kojimachi, Chiyoda-ku, Tokyo 102-0083, Japan
About W2 Co.、 Ltd.
W2 is committed to the success of its clients' e-commerce businesses. They provide four distinct products tailored to different business models, along with various plug-ins for AI utilization and large-scale customization to meet evolving strategic needs.
会社名 ：W２株式会社
代表者 ：代表取締役 山田 大樹
所在地 ：東京都中央区築地1丁目13-1 銀座松竹スクエア5階
URL ：https://www.w2solution.co.jp/
Direct any inquiries regarding this release to:
Net Protections PR
Email: pr@netprotections.co.jp
