We are pleased to announce that Net Protections, Inc. (hereinafter “NP”) has received the “Benchmark Innovator Award” at the ZeroDX Award 2026, hosted by Haier, the world’s largest home appliance manufacturer.

Following the “Emergent Excellence Award” in 2024 and the “Benchmark Innovator Award” in 2025, this marks NP’s third consecutive year of recognition.

ZeroDX Award 2026 ベンチマーク・イノベーター賞のトロフィー

About the ZeroDX Award 2026

The ZeroDX Award recognizes companies that drive innovation in organizational management under the concept of eliminating the distance between employees, operations, and customers. It is managed by organizations such as Haier Model Institute, Business Ecosystem Alliance led by Thinkers50 founder Stuart Crainer, and Gary Hamel’s Management Lab.

The award honors companies that embody Haier’s management philosophy of “RenDanHeYi.” RenDan: Each employee autonomously makes decisions as an entrepreneur. HeYi: Those decisions are directly connected to creating user value.

This year, NP was once again nominated by Corporate Rebels.

NP’s Organizational Model

NP’s organizational model is built on the principles of a Teal organization, minimizing layers of management hierarchy and fostering an environment where employees can make autonomous decisions. From ideation to execution, projects are led by frontline members.

In service development, employees engage directly with user feedback and drive their own improvement cycles.

This autonomous model has also been a key driver behind NP’s leadership in the BNPL (Buy Now, Pay Later) market and its listing on the Tokyo Stock Exchange in 2021.

Participation in the Awards Ceremony

On September 21, 2026, NP attended the 10th RenDanHeYi Model Leading Forum and the 3rd ZeroDX Awards Ceremony, held in Qingdao, China.

Under this year’s theme, “Theory R: Rethink, Restructure, Reinvent,” the morning forum featured the release of Theory R by Stuart Crainer.

The number of award-winning companies grew this year, including several from Japan.

ZeroDX Award 2026 ベンチマーク・イノベーター賞の授賞式
The Benchmark Innovator Award ceremony

Moving Forward

This third consecutive recognition shows that NP’s organizational model continues to be valued internationally, yet we view it not as an endpoint but as a stepping stone.

NP will continue to foster an environment where each employee acts with initiative and user voices serve as the foundation for creating new value. Guided by our mission to “Create the Next Standard,” we aim to expand our challenges beyond BNPL into new domains.

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