Net Protections, Inc. (headquartered in Chiyoda-ku, Tokyo; CEO: Shin Shibata; “Net Protections”) is pleased to announce that atone, which is well-known for its simplicity and clarity, has been introduced in fotowa, a location shooting matching service offered by PIXTA Inc. (headquartered in Shibuya-ku, Tokyo; CEO: Daisuke Komata; Growth Market of TSE: 3416; “PIXTA”) that connects customers (especifically families with children) with photographers.

About the introduction

fotowa is a CtoC matching platform that connects customers wishing to do on-location shooting sessions with photographers. There have been many inquiries from customers wanting to use payment methods other than credit cards on fotowa, so fotowa was looking to introduce a BNPL service to support diverse user needs.
After evaluating several options for a new payment method, fotowa decided to introduce atone based on the features below.

Features of atone

(1) Supports service and data sales
In addition to the sale of physical goods, atone supports sales of services and technologies as well as products that do not require shipment such as music, videos, and images.

(2) Supports CtoC transactions
With atone, businesses can provide a BNPL in CtoC transactions, which has traditionally been difficult.There are also many customers that are uneasy about registering their credit card information in CtoC transactions. With atone, first-time users can make purchases with peace of mind by going through a simple sign-up process.

(3) Supports advance sales
With photography sessions, there is a long period of time between making the appointment and receipt of the photographs. The timing of finalizing the invoice also varies. For those reasons, BNPL in which customers pay the following month after confirming delivery provides greater peace of mind and convenience than advance payment where payment is made prior to delivery of the photographs. ます。

atone is a flexible multi-function payment that supports service sales along with a wide range of products, including digital content, and CtoC transactions.Moreover, customers can select convenience store payment, ATM payment, direct debit, and other payment options according to their preference.​The introduction of atone has increased convenience for fotowa customers and provides first-time users with greater peace of mind, preventing abandonment of shopping carts by customers who do not use credit cards and eliminating the uneasiness associated with making payment before delivery.

About fotowa

fotowa is a location shooting matching service specifically for families with children that connects customers with professional photographers
It is characterized by simple pricing and the ability to reserve a photo shoot with a specific photographer whose style matches your preferences at the location of your choice.
The service is used by families across Japan for maternity photos, newborn photos, photos of a newborn child’s first visit to a shrine, birthday photos, photos of children of three, five, and seven years of age, kindergarten/school commencement and graduation photos, coming‐of‐age ceremony photos, pre- and post-wedding photos, seventy-seventh birthday photos, and photos of other special events as well as for finding a dedicated family photographer for capturing treasured everyday memories.
For further information regarding fotowahttps://fotowa.com/(Japanese only)

About atone

atone is a cardless Buy Now Pay Later (BNPL) service well-known for its simplicity and clarity. With its point reward program, atone stores can approach 5.29 million non-credit card users (※1) and expect the increase of new customer acquisition, LTV, and repeat purchase rate. atone can be used in various fields such as e-commerce, digital content, and even physical stores. Customers can consolidate their orders into a single invoice in the month and pay in the following month. Also, 0.5% of the purchase is rewarded as NP points and can be used for discounts anytime. For the first-time users, it is possible to pay with atone immediately with a simple sign-up, and users can easily check the usage status and purchase history on the app.
For further information regarding atone：https://atone.be/(Japanese only)
※1）Based on the number of the registered NP members as of March 31, 2022

About Net Protections, Inc.

Net Protections, Inc. is a pioneer of Buy Now Pay Later (BNPL) services in Japan. In 2002, Net Protections launched its first service, NP Atobarai, a BNPL that guarantees risk-free transactions for businesses and provides a deferred payment for customers in Japan for the first time. NP Atobarai is used by numerous enterprises with over 15 million users (※2) and has surpassed 340 million transactions as of March, 2022. In 2011, Net Protections released NP Kakebarai, a BNPL service for BtoB. NP Kakebarai has grown 130% yearly and played a role as the dominant BtoB payment service in Japan. In 2017, Net Protections launched atone, BtoC BNPL service that can be used at not only e-commerce, but also digital content and physical retailers. In 2018, Net Protections released AFTEE, BtoC BNPL service in Taiwan. Net Protections has accumulated transaction data and knowledge since its first service launched, which has enabled it to build a sophisticated credit screening system and solid operation skills. Net Protections always pursues creating a society where everyone can do business safely and easily.

【Company Name】
Net Protections, Inc.
(Net Protections Holdings, Inc.[Code: 7383, Prime Market of Tokyo Stock Exchange] Group)
【Representative】
 Shin Shibata, CEO
【Website】
https://corp.netprotections.com/en/
【Services】
BtoC e-commerce Buy Now Pay Later (BNPL) service, NP Atobarai
BtoB BNPL Service, NP Kakebarai
BtoC BNPL service for on-site services, NP Atobarai air
BtoC cardless BNPL service, atone
BtoC BNPL Service in Taiwan, AFTEE
Point reward program, NP Point Club
【Founded】
January, 2000
【Capital】
JPY 100 million
【Head Office】
SUMITOMO FUDOSAN KOJIMACHI FIRST BUILDING 5F, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo 102-0083 Japan

※2）The number of individual unique users of NP Atobarai based on the matching of duplicative names and phone numbers between April 1, 2021 to March 31, 2022

About PIXTA Inc.

【Company Name】
PIXTA Inc. (Code: 3416, the Growth Market of the Tokyo Stock Exchange)
【Representative】
Daisuke Komata, CEO
【Website】
https://pixta.co.jp/
【Services】
Online marketplace for digital content, PIXTA
Location shooting and photographer service for businesses, PIXTA On Demand
Location shooting matching service for families with children, fotowa
【Founded】
August 25, 2005
【Capital】
JPY 325,777,000 (as of June 30, 2022)
【Head Office】
NBF Shibuya East 7th floor, 3-3-5 Shibuya, Shibuya-ku, Tokyo, Japan
TEL +81-3-5774-2692 / FAX: +81-3-5774-2695
【Subsidiaries】
Snapmart Inc. PIXTA Asia Pte. Ltd. PIXTA Vietnam Co., Ltd.

Direct any inquiries regarding this release to:

Net Protections PR
Email: pr@netprotections.co.jp

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